Ever read a magazine that looked like this before? Don’t worry, neither have I.
With a little arm lifting, you might just become a little part of publishing history without knowing it.
You can also make it into a Tent Card and park it on your table for casual reading, or bragging rights.
How did all this come about?
We found out that the longest open-size magazine published in the world was LOUPE – a photography magazine published by Art & Science Collaborations, Inc. The magazine unfolds to almost 16 feet when fully opened.
And as of September 2021, the longest magazine in the world when pulled open is “Baoji Beiying” published by China North Industries Group Corporation Limited. It measures almost 20 feet inches when fully opened. (Source: Chat GPT)
So the idea struck to do a longest Kopi Tarik in a magazine….23.4 feet to be exact.
Wonda was game, as they had done another amazing feat with us previously…. the world’s first personalised cover delivered to 3,000 MARKETING magazine readers with their face on the cover. Each issue was the only one in the world. And the intro paragraphs had a little story referencing them. There was no ChatGPT then!
This record-breaking issue of the longest Kopi Tarik was a technical accomplishment and even my Art Director (aka Chemical Ali) put all his years of experience to the test.
While Wonda is clearly a leading coffee brand in the Malaysian market, it has been a competitive distractor and disruptor in this space by constantly innovating itself in the Ready-to-Drink (RTD) market.
This edition is a tribute to their dare and audacity to rock the market, going from zero to a highly respectable market share position.
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