World’s first “KFC BONE TIE” Bow-Wow Snack is here! An International Dog Day like no other…It’s Paw Lickin’ Good.

Dogs across the country grabbed a bite this International Dog Day with KFC Thailand’s remarkable bid on doggie wellbeing. On a mission to reduce the doggie danger of feeding chicken bones to their pups, the Colonel asked dog owners to think twice, and grab a woofing-good BONE TIE instead.

Since KFC chicken bones are a delicious treat that offer an excellent source of protein and calcium for our furry best friends, it’s not surprising that most dogs jump at the very first chance they get to sink their teeth into a drumstick. However, chicken bones can cause internal damage, puncturing a canine’s organs.

Not anymore, thanks to KFC.

This International Dog Day, KFC Thailand showed its genuine love for dogs launching the ‘KFC BONE TIE’ on August 26th, 2023. In collaboration with Momo and Friends – a trusted brand in top quality dog snacks – KFC raised awareness for the wellbeing of our adorable pets, with its naturally safe KFC BONE TIE: a dog snack produced from real, yummy KFC chicken bones, and reshaped into the Colonel’s iconic bow tie.

Now, doggies have a safer and healthier way to dig into their bones, with a high amount of added protein and good dental hygiene factors too. That’s pretty Paw Lickin’ Good if you ask us!

KFC EastVille branch, located in the pet-friendly Central EastVille mall, had a field day giving their free KFC BONE TIE to all dog lovers that visited the restaurant, or participated in online activity through KFC’s Facebook channel.

The KFC BONE TIE initiative received positive feedback, catching the attention of many dogfluencers who joined the movement, alongside thousands of adorable photos of dogs and their owners, enjoying the KFC BONE TIE. The social media impact left its mark with the hashtag #KFCBONETIEXMOMOANDFRIENDS.

Suhayl Limbada, Chief Marketing Officer of KFC Thailand said, “As the leading fried chicken brand that makes everyone’s mouth water, we may have tempted many people to give their dogs chicken bones.

This International Dog Day, we went to market determined to raise awareness on the harmful effects of giving cooked chicken bones to dogs, and to replace this instead with the world’s first dog snack – made with love from our KFC chicken bones!”

Park Wannasiri, Chief Creative Officer of Wunderman Thompson Thailand said, “We’ve added the magic touch to KFC’s brand identity by shaping the snack into a bow tie, making it cute and distinctive, exactly as the Colonel likes it.

We teamed up with Gluta Story, a content creator with a famous gang of dogs who adorably helped us communicate this campaign with a film that made everyone watch until the end.”

With all the fun about town, KFC Thailand went a step further and opened the opportunity for consumers at KFC branches in pet-friendly malls such as Central EastVille, Fashion Island and Mega Bangna to participate in recycling fresh chicken bones, in an attempt to upcycle food waste and ultimately keep producing the KFC BONE TIE, as an evergreen treat for dogs.

While KFC Thailand is committed to supporting dog welfare and rescue activities in Thailand, this campaign raised the bowl with The Voice Foundation, increasing funding to help stray and abandoned dogs in Thailand.

Additionally, on the day, dog lovers could also scan a QR code to donate directly to The Voice Foundation and be a part of an initiative helping other dogs in need.

KFC Thailand thanks all dog lovers who supported the movement and encourages all dog owners to continue to follow a safe and healthy diet for their pets.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene