Category Archives: International

Historial de la Grande Guerre and Fred & Farid Paris Ignite Gen Z’s Interest in WWI

As global tensions rise, echoing the onset of the Great War, the Historial de la Grande [...]

05
May
Ariel’s #ShareTheLoad Campaign Goes Beyond Marketing to Drive Social Change in India

Since 2015, India’s leading detergent brand Ariel has been sparking meaningful conversations to drive equality [...]

05
May
KFC spices up Songkran with a limited-edition KFCxTIKKYWOW Bucket

Calling all Finger Lickin’ Goodies! Brace yourselves for a sizzling Songkran with KFC Thailand and [...]

26
Apr
The Chicken Feast that Melted Hearts: Five Star Chicken’s Viral TikTok Campaign

Are you guilty of ignoring your parents’ calls and texts, lost in the endless scrolling [...]

25
Apr
A discarded phone gets a new life in Superson Singapore’s campaign for Kingfisher

A discarded phone gets a new life in Superson Singapore’s campaign for Kingfisher, the next-gen mobile experience [...]

25
Apr
Insurer uses killed-off TV characters to promote life insurance

Social media integration, pet fashion and crime series cameos by corpses were among the inventive [...]

06
Apr
ADFEST 2023 RISE – Reaching the summit!

The culmination of ADFEST 2023 is the announcement of Lotus Special Awards at PEACH, Royal [...]

27
Mar
Dabur Herb’l Charcoal Toothpaste breaks the conventional norms of oral care in a campaign created by Ogilvy India

Dabur Herb’l Charcoal Toothpaste has launched its first-ever ad in India. This quirky ad has [...]

21
Mar
BBH’s new mental health campaign tells men to “Deal With It”

In the run up to International Men’s Day on 19th November, BBH Singapore has launched [...]

18
Nov
Prudential Thailand’s #YearEndHealthReview campaign invites families to start conversations about their health

Prudential Thailand’s latest campaign asks one question: How well do you know your family member’s [...]

15
Nov