Listen to this articleCalling all Finger Lickin’ Goodies! Brace yourselves for a sizzling Songkran with KFC Thailand and renowned artist, TIKKYWOW – an exciting collaboration that got Songkran celebrations hotter than KFC’s famous Hot & Spicy chicken.
For the first time ever, KFC fans saw the Colonel’s original herbs and spices infused with the vibrant colours of TIKKYWOWW’s iconic street style.
KFC has always been known for its iconic originality, and TIKKYWOW’s pop art brings the same vibrant energy, with its unique blend of colors, playful characters, and quirky charms.
The Colonel’s new TIKKYWOW bucket is a feast for the eyes, inspired by the colorful movements of the streets of everyday Thailand, from Thai buses and Tuk-Tuk taxis to street symbols – and everything in between!
TIKKYWOW’s designs are so scrumptious that Colonel Sanders decided to wrap the streets in them. And it doesn’t stop there!
The limited-edition SUMMERWOW merchandise collection lets fans sprinkle their wardrobe with t-shirts, raincoats, bucket hats, bucket bags, and mini phone bags, that feature the same statement-making designs.
Never one to say goodbye to Songkran without a bang, the Colonel decided to deliver the party to one of the most iconic spots in town – the Water Playground event at Samyan Metrotown Bangkok.
Experiencing an evening extravaganza, the party featured DJ Ballisticone on the Main Stage, a GIANT bucket housing all TIKKYWOW’s limited SUMMERWOW collection, and loads of sizzling Songkran fun!
And here’s a fun fact: the street art installations were AR-enabled, so point your cameras and capture the magic of TIKKYWOW’s world for yourself-ie!
“The KFCxTIKKYWOW collaboration is inspired by our fans, who know all about biting into the latest fashion, art, and trends,” says Suhayl Limbada, Chief Marketing Officer for KFC Thailand.
“It’s a celebration of modern Thai culture and its bold lifestyle, making for a collaboration that’s full of feisty surprises to inspire you to make the most of Songkran’s celebrations, after a few years of hush-hush.”
KFC is committed to always being original and this collab with TIKKYWOW is just another way of the brand saying thank you to its Finger Lickin’ Good fans.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
