Dentsu Malaysia has won Digital Transformation pitch for QSR Brands effective June 2022, becoming its key partner on its transformational journey for KFC and Pizza Hut in Malaysia. Dentsu’s mandate is to partner KFC and Pizza Hut in becoming a true Data First Organization and future proof business verticals across marketing, operations, and supply chain.
QSR operates 740 KFC & 420 Pizza Huts outlets nationwide. Current back of house & Front of house has been in the phase of transformation and will go through a data driven acceleration to improve business efficiencies. This pitch has been in running since last year and saw participation from some of the marquee consulting and advertising agencies.
Dheeraj Raina, CEO of Dentsu Media, Malaysia: “This is an immense responsibility. QSR has set a bold vision for their KFC and Pizza Hut businesses, and we share this vision with them and believe that these brands have a big potential of becoming data companies.
For the next 18 months, we will be working with the marketing, data and business teams of KFC and Pizza hut in unlocking the real consumer value with the use of media tech, data and marketing technology. We are bringing the best minds across our service lines together to co-create this powerful and rewarding future with QSR.”
Nehchal Khanna, CEO QSR Brands (KFC & Pizza Hut) Malaysia, Singapore, Cambodia & Brunei said “Over the last two years, significant digital investments have been made to provide better digital customer experience and restaurant operations efficiencies, and to pivot our business to digital sales because of the changing consumer landscape.
We are now ready to realise our bold vision of becoming the number 1 Food technology business in ASEAN and as part of that aspiration we are embarking upon this journey with our partners at Dentsu who have gone through a rigorous process of evaluation and selection for this role”
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