Following a media pitch, Nestlé has appointed GroupM Malaysia’s OpenMind and IPG Mediabrands Singapore’s Thrive to manage media strategy, planning and buying duties.
Called in July this year, the media review involved a re-examination of ways to manage media strategy, planning and buying in line with the aggressive growth of digital platforms and evolving media landscape and agencies. Nestlé previously said that the review will help ensure the brand remains strongly-positioned and highly relevant in today’s fast-paced and competitive business environment.
With this appointment, Nestlé is making a return to GroupM in Malaysia since the review in 2018, prior to which Mindshare managed the duties for both Malaysia and Singapore.
Until September 2021, Nestlé’s organic growth reached 7.6%, with real internal growth of 6.0% and pricing of 1.6%. According to their financial statement, growth was supported by continued momentum in retail sales, steady recovery of OOH channels, increased pricing and market share gains.
Growth was broad-based across most geographies and categories. Organic growth reached 7.1% in developed markets, based mostly on real internal growth with positive pricing. In emerging markets, the organic growth was 8.3%, with robust real internal growth and positive pricing.
Southeast Asia experienced a slight negative growth in a difficult economic environment with movement restrictions. While sales in Malaysia grew at a high single-digit rate, Philippines saw a sales decline, also impacted by a high base of comparison in 2020. According to the company, Indochina posted low single-digit growth, with a decline in sales in on-the-go products and out-of-home channels.
In terms of product categories, the key growth drivers were culinary, coffee and Nestlé Professional. Sales in confectionery and ice cream grew at a high single-digit rate, with good sales momentum in Malaysia.
Dairy reported mid single-digit growth, led by strong demand for fortified milks. Infant Nutrition saw a sales decline, with growth turning positive outside of China during the third quarter.
Image source: www.nst.com.my
APPIES Asia Pacific 2022 is happening in Malaysia!
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu