For three decades, Hitz has clung to its title as “Malaysia’s Number One English Radio Station” tighter than a makcik holding her handbag at a bus stop. In a move that has left brand managers questioning everything they hold true about marketing and branding, the station has announced it is
There is a quiet seduction happening in marketing boardrooms across the world. It arrives dressed in the language of efficiency, faster content, smarter targeting, lower costs. It promises to do in seconds what once took teams of strategists weeks to craft. It is, of course, artificial intelligence. And if we
Malaysia’s leading creative communications institution, IACT College, has announced a strategic collaboration with the Raintown Film Festival 2026 and West Coast Expressway (WCE) to launch “Raintown Horizons: The IACT × WCE Student Cinematic Showcase”, a national student short film initiative held in conjunction with Visit Malaysia Year 2026. Built around
By Kunal Sinha Malaysia’s consumer economy continues to demonstrate resilience, though that resilience is not defined by unbroken growth or unrestrained spending. Instead, it is visible in how both households and markets have adapted to a more complex operating environment, balancing cost pressures with sustained demand, and recalibrating behaviour without
We wish to announce that after 6 years of dedicated leadership with Astro Malaysia Holdings Berhad, including 2 extensions of his term as Group Chief Executive Officer, Euan Smith has stepped down from his position as GCEO of Astro. With the platform transition well advanced, it is timely for a
CAN TRUTH BE WELL TOLD IN A CLIMATE OF FEAR? Some conferences teach. Some conferences network. Some conferences gently rearrange the furniture in the same old room and call it transformation. The 15th Malaysian Marketing Conference 2026 did something else. It walked into the room, looked Malaysian marketing in the
UPUS Wins Best National Trade Union Award at National Workers’ Day 2026 Celebration The Union of Pos Malaysia Uniformed Staff (UPUS) has been honoured with the Best National Trade Union Award (Private Sector) at the National Workers’ Day 2026 celebration held at Unifi Arena, Bukit Jalil. The prestigious recognition highlights
In an exclusive with the Marketing Magazine, MR D.I.Y.’s Head of Marketing, Alex Goh, reveals how a simple billboard became a nationwide movement Malaysians made their own. It began with a yellow shopping bag. Not a celebrity endorsement. Not a flashy gimmick. Not a campaign built for internet chaos. Just
The Malaysian CMO Awards 2026, organised by Marketing Magazine Asia, brought together some of the country’s most influential marketing leaders to celebrate bold leadership, brand innovation, and business growth through marketing excellence. Held as one of the most anticipated events in Malaysia’s marketing calendar, this year’s awards recognised chief marketing
For heritage brands, longevity can be both an asset and a challenge. While legacy brings trust, recognition, and cultural familiarity, staying relevant in a rapidly evolving consumer landscape requires brands to constantly reinvent how they connect with younger audiences. Few understand this balance better than Leong Wai Yin. As Chief
