There’s a familiar ritual across Asia’s financial districts. The laptop shuts. The shoulders drop. The lift doors open. Somewhere between the 28th floor and the lobby, the day begins to loosen its grip. In Singapore, Heineken decided that this in-between moment wasn’t just dead space. It was prime real estate.
Every four years, the world behaves strangely. Grown men go quiet. Strangers hug. Entire cities hold their breath at the same time. Somewhere in that chaos, a red can finds its way into trembling hands. Not because anyone needs a drink. Because they need something to hold on to. That
Anmum Essential Gold (AEG) has partnered with Havas Malaysia to unveil a new campaign marking the launch of its improved formulation, designed to support healthy and smart children in today’s ever-connected digital age. As one of the fastest-growing challenger brands in the paediatric nutrition category, AEG delivers a carefully balanced
There was a time when the roar of rally engines carried more than speed. It carried belief. In Malaysia, that belief had a name: Karamjit Singh. Now, that name is finding its way back into public consciousness not through a race, but through cinema. According to a report published in
Omnicom Media Malaysia’s leading global media and communications agency OMD, in partnership with Philips, has launched an innovative new campaign for the Philips BLDC Hair Dryer. The ‘Philips Salon Activation’ campaign is designed to empower modern women to achieve salon-quality hair at home with ease and confidence. With its main
By Kunal Sinha I see a particular kind of desperation in marketing today. You can almost hear it, like the rustle of a brand rummaging through a drawer of half-baked ideas, hoping something, anything, will go viral. Take the recent KitKat “heist” stunt. A playful premise on paper: bars “stolen,”
As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years. The new appointments bring together
In this podcast, Ian Chim shares his journey of building Ques, an innovative app designed primarily for students to better explore the cities they are in. The platform bridges the gap between users and local businesses by offering curated deals, activities, and experiences, while also helping brands attract and engage
For years, the most reliable thing about an IKEA purchase wasn’t the flatpack. It was the small, L-shaped promise tucked inside. An Allen key that would be used once, then quietly disappear into a drawer of forgotten things. Now, IKEA Singapore has decided that maybe the problem wasn’t the tool.
