by Ham Maghazeh, Marketing and Social Media Consultant “Let’s make it go viral” is not a brief. But virality is more predictable than most marketers admit. Every few weeks, someone says it in a meeting like they are ordering weather. “Let’s make this one go viral.” As if virality is
Cadbury Dairy Milk Malaysia and Ogilvy Malaysia bring insightful moments of generosity to life in a unique one-of- a-kind live performance, transforming a cafe in the heart of Kuala Lumpur into a live theatre. With Cadbury Dairy Milk, generosity is found in the even smallest gestures — a piece shared,
While millions of Malaysians are currently losing sleep, shouting at screens, and acting as armchair managers during the height of football fever, Amanah Saham Nasional Berhad (ASNB) has officially intercepted the hype with a sharp reality check: your favorite team might keep a clean sheet, but your personal financial defense
Hyundai Motor Asia Pacific has unveiled a new chapter of its “Hyundai, Driving ASEAN as One” campaign film, marking a significant milestone in its title partnership of the Hyundai Cup™ 2026, which will take place from 24 July to 26 August 2026. Through a compelling story, Hyundai brings to life
Artificial intelligence has become impossible to ignore. From content creation and campaign planning to customer service and reporting, marketers are increasingly embracing AI-powered tools to work more efficiently. So when someone asks if your business is AI-ready, the answer feels obvious. It isn’t. According to Kuala Lumpur-based AI company MeVe
During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will enable more
Cannes Lions 2026 has opened with a sharp drop in award entries, as the festival’s new integrity standards appear to be reshaping how agencies, brands and creative companies approach the world’s most prestigious advertising awards. This year’s festival received 20,050 submissions from 92 countries, marking a 25% decline in entries
AIA is reinventing Hong Kong’s insurance industry advertising with the launch of “Protection Comes in Many Ways,” a bold new campaign that challenges a decade of impersonal, numbers-focused insurance advertising by reminding insurance is really about love. Developed in partnership with creative agency BBDO Hong Kong, the campaign comprises a
For a brand built on a secret recipe that has remained famously untouched for decades, KFC is making one thing abundantly clear: everything else is fair game. The world’s best-known fried chicken chain is giving itself one of its most ambitious global refreshes in years, spanning menus, restaurant design, uniforms,
Proving Malaysian companies can compete successfully with global giants. The recognition demonstrates Invictus Blue‘s ability to combine global media capabilities with local market intelligence, connecting data, AI, technology, and content to deliver positive and measurable business impact for clients. Together, these accolades reflect the breadth of expertise required to succeed
