By Riyana Ajam In the creative industry, no one joins an agency for a quiet career. Agency life is defined by tight deadlines, pitch culture, bold ideas, and the relentless pursuit of work that shifts brands and shapes culture. Pressure is not the enemy. Most creative professionals choose this industry because
Five years and an estimated US$80 billion investment, Meta is stepping back from one of its boldest bets: Horizon Worlds. The company has confirmed the platform will be removed from the Quest Store by March 31, with a full shutdown set for June 15. A limited mobile version will remain.
The curtain has finally fallen on MBO Cinemas and this time, there will be no encore. After years of stops, starts, and attempted comebacks, the once-familiar name in Malaysia’s cinema landscape has announced it is ceasing operations permanently. The tone of its farewell was tellingly simple: “The show is over.”
There was a time when the internet had clear landlords. Google owned search. Meta owned social. Amazon owned commerce. Then along came ByteDance and quietly ignored the map. Today, it isn’t just competing with these giants. It is dissolving the categories they built. The Algorithm That Ate Everything ByteDance’s rise
Empowering young women through life-changing scholarships MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Malaysia’s No.1 halal personal care brand SAFI to launch its latest Raya film and campaign featuring the transformative scholarship initiative, Biasiswa Siswi SAFI. The campaign builds on last year’s success of Biasiswa
For years, the marketing industry has celebrated engagement like it was oxygen. More time spent, more scrolls, more dopamine loops—metrics that agencies proudly put on slides and brands chased with increasing urgency. Now, a jury in Los Angeles has quietly but decisively reframed that narrative. In a landmark ruling, Meta,
Developed in collaboration with VML Malaysia, the campaign taps into how younger Malaysians are celebrating Raya today. This Raya, KFC Malaysia is celebrating the season with “Ini Baru Riuh”, a campaign inspired by the lively moments with KFC that make Raya gatherings even more memorable. From laughter filling the room
There are acquisitions that signal scale. And then there are acquisitions that signal intent. Foodie Media’s purchase of an 80% stake in WTM Media for RM250,000 falls squarely into the latter. On paper, it’s a modest deal. In practice, it’s a sharp pivot into a cultural space that many brands
Everyone is counting the bodies. The headlines have done the arithmetic—thousands of roles gone, bonus pools tightened, belts pulled in across the system. WPP ended the year with roughly 9,000 fewer people, depending on how you slice the exits. It reads like a crisis story. But that’s the easy version.
OldTown’s “Your Favourites Made Cold” campaign celebrates one of Asia’s first Cold SolubleWhite Coffee mixes range As coffee culture continues to evolve across Asia, OldTown White Coffee is reaffirming its position not only as the pioneer of White Coffee, but as a brand devoted to perfecting its craft for every
