Media

Industry Leaders Unite Media, Technology And Community To Drive Social Impact Through DOOH

March 31, 2026

Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM), successfully brought together media owners, technology innovators, creative partners, and community advocates to demonstrate how Digital Out-of-Home (DOOH) advertising can be a powerful force for meaningful social change. The

Unilever Hits Pause on Hiring As War Pressures Ripple Through Global Brands

March 31, 2026

When a company the size of Unilever presses the freeze button, the ripple is rarely contained to its own corridors. The Dove and Lifebuoy maker has imposed a global hiring freeze “at all levels” for at least three months, citing mounting geopolitical pressures tied to the escalating conflict in the

Why So Many Brands Are Throwing Shade at Their Competitors Right Now

March 27, 2026

By Robert Klara Brands get off on looking nervy, and social media loves a good fight.Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious

Why The Burnout Narrative In Creative Agencies Misses The Mark

March 27, 2026

By Riyana Ajam In the creative industry, no one joins an agency for a quiet career. Agency life is defined by tight deadlines, pitch culture, bold ideas, and the relentless pursuit of work that shifts brands and shapes culture. Pressure is not the enemy. Most creative professionals choose this industry because

Meta Pulls Plug on Horizon Worlds, Marking Retreat from Metaverse Ambitions

March 27, 2026

Five years and an estimated US$80 billion investment, Meta is stepping back from one of its boldest bets: Horizon Worlds. The company has confirmed the platform will be removed from the Quest Store by March 31, with a full shutdown set for June 15. A limited mobile version will remain.

MBO Cinemas Shuts Down, Exposing A Hard Reset For Malaysia’s Cinema Business

March 27, 2026

The curtain has finally fallen on MBO Cinemas and this time, there will be no encore. After years of stops, starts, and attempted comebacks, the once-familiar name in Malaysia’s cinema landscape has announced it is ceasing operations permanently. The tone of its farewell was tellingly simple: “The show is over.”

ByteDance Is Every Marketer’s Biggest Opportunity and Threat

March 26, 2026

There was a time when the internet had clear landlords. Google owned search. Meta owned social. Amazon owned commerce. Then along came ByteDance and quietly ignored the map. Today, it isn’t just competing with these giants. It is dissolving the categories they built. The Algorithm That Ate Everything ByteDance’s rise

Paint Your Own Future: MBCS & SAFI Back Bold Dreams This Raya

March 26, 2026

Empowering young women through life-changing scholarships MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Malaysia’s No.1 halal personal care brand SAFI to launch its latest Raya film and campaign featuring the transformative scholarship initiative, Biasiswa Siswi SAFI. The campaign builds on last year’s success of Biasiswa

Landmark US Verdict Declares Social Media Design “Addictive” — Meta, YouTube Liable

March 26, 2026

For years, the marketing industry has celebrated engagement like it was oxygen. More time spent, more scrolls, more dopamine loops—metrics that agencies proudly put on slides and brands chased with increasing urgency. Now, a jury in Los Angeles has quietly but decisively reframed that narrative. In a landmark ruling, Meta,

KFC Brings The Flavour And Festive Spirit With “Ini Baru Riuh” This Raya

March 26, 2026

Developed in collaboration with VML Malaysia, the campaign taps into how younger Malaysians are celebrating Raya today. This Raya, KFC Malaysia is celebrating the season with “Ini Baru Riuh”, a campaign inspired by the lively moments with KFC that make Raya gatherings even more memorable. From laughter filling the room