The Malaysian CMO Awards 2026, organised by Marketing Magazine Asia, brought together some of the country’s most influential marketing leaders to celebrate bold leadership, brand innovation, and business growth through marketing excellence. Held as one of the most anticipated events in Malaysia’s marketing calendar, this year’s awards recognised chief marketing
For heritage brands, longevity can be both an asset and a challenge. While legacy brings trust, recognition, and cultural familiarity, staying relevant in a rapidly evolving consumer landscape requires brands to constantly reinvent how they connect with younger audiences. Few understand this balance better than Leong Wai Yin. As Chief
The old propaganda machine wore uniforms, carried red books and spoke in stiff ideological slogans. The new one arrives with ring lights, drone shots, cinematic transitions and suspiciously perfect travel itineraries. A recent Instagram reel making the rounds online pulls back the curtain on what appears to be China’s growing
PREGO and Havas Malaysia have launched a new Raya campaign that celebrates shared moments around the family table during the festive season. The campaign builds on PREGO’s “Savour the Moments” brand platform and centres on the role PREGO plays as a complementary addition to Raya meals. While traditional dishes remain
There’s a familiar ritual across Asia’s financial districts. The laptop shuts. The shoulders drop. The lift doors open. Somewhere between the 28th floor and the lobby, the day begins to loosen its grip. In Singapore, Heineken decided that this in-between moment wasn’t just dead space. It was prime real estate.
Every four years, the world behaves strangely. Grown men go quiet. Strangers hug. Entire cities hold their breath at the same time. Somewhere in that chaos, a red can finds its way into trembling hands. Not because anyone needs a drink. Because they need something to hold on to. That
Anmum Essential Gold (AEG) has partnered with Havas Malaysia to unveil a new campaign marking the launch of its improved formulation, designed to support healthy and smart children in today’s ever-connected digital age. As one of the fastest-growing challenger brands in the paediatric nutrition category, AEG delivers a carefully balanced
There was a time when the roar of rally engines carried more than speed. It carried belief. In Malaysia, that belief had a name: Karamjit Singh. Now, that name is finding its way back into public consciousness not through a race, but through cinema. According to a report published in
Omnicom Media Malaysia’s leading global media and communications agency OMD, in partnership with Philips, has launched an innovative new campaign for the Philips BLDC Hair Dryer. The ‘Philips Salon Activation’ campaign is designed to empower modern women to achieve salon-quality hair at home with ease and confidence. With its main
