By Kunal Sinha I see a particular kind of desperation in marketing today. You can almost hear it, like the rustle of a brand rummaging through a drawer of half-baked ideas, hoping something, anything, will go viral. Take the recent KitKat “heist” stunt. A playful premise on paper: bars “stolen,”
As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years. The new appointments bring together
In this podcast, Ian Chim shares his journey of building Ques, an innovative app designed primarily for students to better explore the cities they are in. The platform bridges the gap between users and local businesses by offering curated deals, activities, and experiences, while also helping brands attract and engage
For years, the most reliable thing about an IKEA purchase wasn’t the flatpack. It was the small, L-shaped promise tucked inside. An Allen key that would be used once, then quietly disappear into a drawer of forgotten things. Now, IKEA Singapore has decided that maybe the problem wasn’t the tool.
GO Communications has been appointed by Inside Scoop, Malaysia’s beloved home-grown ice cream brand, to lead PR and communications for its deliciously original new campaign, Rasa-Rasa Malaysia. The travel-inspired celebration of local flavour created in conjunction with Visit Malaysia 2026 was launched just days ago by Encik Wizani bin Rosmin,
If you can’t beat the scroll, you might as well hijack it. That, in essence, is the thinking behind The Brain Un-Rot Library, a new campaign by Grey Malaysia, part of Ogilvy Group Malaysia, in collaboration with BookXcess. It’s a campaign that doesn’t pretend TikTok is the enemy. Instead, it
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, has been ranked #1 in Malaysia and Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA,
Home furnishing giant, IKEA Malaysia, has appointed WPP Media Malaysia as its integrated media agency for the next three years, consolidating media strategy, planning, and buying under one roof. The move signals a recalibration of how retail media works in a market where discovery happens online, but decisions are still
If everything goes to plan, Malaysia may soon do what many governments have debated but few have executed cleanly: draw a hard line between childhood and the algorithm. At the centre of it is Communications Minister Datuk Fahmi Fadzil, who signalled that a nationwide restriction on social media access for
There’s a moment in most ads where the brand leans forward and says, “Look at me.” This one doesn’t. Instead, it watches. In doing so, Griffin’s may have stumbled onto something many brands talk about but rarely achieve: relevance that feels earned, not inserted. 24 Hours. 24 Films. Zero Hard
