For many people entering the advertising industry, the reality of agency life can be very different from the idealised version seen from the outside. But for young media planner Zeti Izuren, the transition from student to agency professional has been less about disappointment and more about discovery. “When I first
As cities densify and attention fragments, visibility is being redefined. The most effective brands are no longer fixed to skylines but embedded in daily movement. Vehicle-OOH is built for that reality, and VOOH Media is scaling it with infrastructure, data and discipline. Vehicle advertising on the road has existed since
Target Media Malaysia is a leading Digital Out-of-Home (DOOH) elevator media operator, connecting brands with mainstream urban consumers across Malaysia. With 14,000+ digital elevator screens, spanning 1,700+ buildings and covering 2million urban citizens in Kuala Lumpur, Penang, and Johor, our network reaches city audiences along their unavoidable daily journeys —
Retail doesn’t have a visibility problem, it has a conversion problem. Shopper360 exists to solve that by engineering retail environments that influence decisions where they matter most: in-store, at shelf and within seconds of purchase. In the broader Out-of-Home ecosystem, few environments are as commercially potent, or as misunderstood, as
The music swells, the story moves, the audience feels something, but few pause to ask who shaped that emotional current. Last week, however, the world paused. Malaysian-born composer Joy Ngiaw stepped into the spotlight after winning the Outstanding Music Direction and Composition for an Animated Programme at the Children’s &
Putrajaya may soon revisit one of the most defining workplace policies of the pandemic era — work-from-home (WFH). The Malaysian government is studying the feasibility of implementing WFH arrangements for civil servants as rising global energy prices and geopolitical tensions begin to ripple across economies worldwide. The proposal is expected
By Kunal Sinha Standing at the edge of the Bazaar Ramadan at Stadium Merdeka on Saturday afternoon, the city felt compressed into a single corridor of heat, colour, and longing. The old colonial stadium rises behind you; ahead, Merdeka 118, the second-tallest building in the world, all glass ambition and
REV Media Group, Malaysia’s leading digital publisher today announced it is the first Malaysia publisher to launch DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites, on its flagship news site, the New Straits Times (NST). DeeperDive brings the power of Gen AI search engines directly
By Ron Graham If I was to pick one word to sum up out of home media in Malaysia, it would be Frustrating. It is frustrating to buy, sell, report, measure or otherwise manage media investments in out of home (OOH). Malaysian OOH media owners are largely frustrating. Advertiser and
At 11.20am on an otherwise ordinary weekday morning, Singapore’s Pasir Ris experienced something media planners spend months dreaming about: complete attention. Two runaway horses. No billboards. No programmatic buys. No influencer seeding strategy. Just two stallions galloping down Elias Road and Pasir Ris Drive 3, instantly hijacking every screen, conversation
