A new consumer study by GrowthOps reveals a market that is unusually alert and increasingly cautious as geopolitical tensions involving Iran threaten to spill into everyday costs. What stands out is not just awareness but interpretation. This is no longer a petrol price surge concern but an escalating cost-of-living story.
WPP Media Malaysia has been appointed as the Integrated Media Agency of Record for IKEA Malaysia. This three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers. Using WPP Open, WPP’s pioneering agentic marketing platform, IKEA
Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM), successfully brought together media owners, technology innovators, creative partners, and community advocates to demonstrate how Digital Out-of-Home (DOOH) advertising can be a powerful force for meaningful social change. The
When a company the size of Unilever presses the freeze button, the ripple is rarely contained to its own corridors. The Dove and Lifebuoy maker has imposed a global hiring freeze “at all levels” for at least three months, citing mounting geopolitical pressures tied to the escalating conflict in the
By Robert Klara Brands get off on looking nervy, and social media loves a good fight.Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious
By Riyana Ajam In the creative industry, no one joins an agency for a quiet career. Agency life is defined by tight deadlines, pitch culture, bold ideas, and the relentless pursuit of work that shifts brands and shapes culture. Pressure is not the enemy. Most creative professionals choose this industry because
Five years and an estimated US$80 billion investment, Meta is stepping back from one of its boldest bets: Horizon Worlds. The company has confirmed the platform will be removed from the Quest Store by March 31, with a full shutdown set for June 15. A limited mobile version will remain.
The curtain has finally fallen on MBO Cinemas and this time, there will be no encore. After years of stops, starts, and attempted comebacks, the once-familiar name in Malaysia’s cinema landscape has announced it is ceasing operations permanently. The tone of its farewell was tellingly simple: “The show is over.”
There was a time when the internet had clear landlords. Google owned search. Meta owned social. Amazon owned commerce. Then along came ByteDance and quietly ignored the map. Today, it isn’t just competing with these giants. It is dissolving the categories they built. The Algorithm That Ate Everything ByteDance’s rise
Empowering young women through life-changing scholarships MBCS, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Malaysia’s No.1 halal personal care brand SAFI to launch its latest Raya film and campaign featuring the transformative scholarship initiative, Biasiswa Siswi SAFI. The campaign builds on last year’s success of Biasiswa
