Media Prima appoints Samuel Wee as CEO of REV Media Group - MARKETING Magazine Asia


Media Prima appoints Samuel Wee as CEO of REV Media Group

sam wee media prima rev media

Media Prima Berhad (“Media Prima” or the “Group”) has appointed Samuel Wee (“Sam”) as Chief Executive Officer of its digital arm, REV Media Group (“REV Media”), effective 1 October 2021. He reports to Rafiq Razali, Group Managing Director of Media Prima.

Sam first joined Media Prima in 2017 as the General Manager, Business Operations of REV Media Group (formerly known as REV Asia Holdings, a subsidiary of Media Prima Digital), and was promoted to Chief Operating Officer in 2020.

He played a key role in growing REV Media to become Malaysia’s number one digital publisher which today represents over 40 top authority brands and engages more than 15 million Malaysians.

Prior to joining Media Prima, Sam and a group of pioneers established Malaysia’s leading digital media group, REV Asia Holdings, which acquired SAYS, OHBULAN!, and ViralCham to turbocharge its growth.

He also led REV Asia Holdings’ regional expansion into the Philippines, Indonesia and Vietnam. REV Asia Holdings was acquired by Media Prima in August 2017 and rebranded as REV Media Group in 2020.

Sam started his career with HSBC Malaysia in Corporate Strategy and Business Transformation before venturing into the start-up scene as one of the founding members of SAYS.

Sam holds a Bachelor of Business in Finance and Management from the University of Technology, Sydney, and is also the recipient of the HSBC’s Young Entrepreneur Awards 2006 (Asia).

Sam will be taking on the role of REV Media’s former Chief Executive Officer, Rafiq Razali, who was appointed as Group Managing Director of Media Prima on 1 October 2021.

Commenting on the new appointment, Rafiq said, “I am very pleased to announce Sam as the Chief Executive Officer of REV
Media Group. I have worked closely with Sam in establishing REV Media to be Malaysia’s leading digital publisher. He is a very capable leader with a strong track record in the industry. Furthermore, Sam is well acquainted with the REV Media culture and business, and I trust that he will take the team onwards and upwards to their next level of growth.”


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