Media Prima appoints Group Managing Director and Group Chief Financial Officer - MARKETING Magazine Asia


Media Prima appoints Group Managing Director and Group Chief Financial Officer

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Media Prima Berhad (“Media Prima” or the “Group”) announced the appointments of Rafiq Razali as its Group Managing Director, and Rosli Sabarudin as its Group Chief Financial Officer effective 1 October 2021.

As Group Managing Director, Rafiq brings comprehensive experience in business development and strategic planning. His track record includes establishing and scaling start-up companies related to digital and information technology.

Rafiq first joined Media Prima as the Chief Executive Officer of REV Media Group on 15 April 2016 and was subsequently appointed as Group Executive Director on 18 February 2021. He was instrumental in leading Media Prima to become one of Malaysia’s leading digital media companies through unifying the Group’s digital strategy, and expanding its digital reach and assets.

Rafiq is also currently an Endeavor mentor.

The Group also announced the appointment of Rosli as Group Chief Financial Officer. Rosli first joined Media Prima in 2012 where his scope of responsibilities included Financial Controller for Media Prima Television Networks and Primeworks Studios.

He played an instrumental role in the setting up of CJ Wow Shop (now known as WOWSHOP), a joint venture in 2016 between Media Prima and South Korea’s CJ ENM O Shopping Division.

Rosli was appointed as Acting Group Chief Financial Officer on 24 April 2020 and previously served as Group General Manager, Finance (Financial Reporting, System and Operations).

He began his career with Tenaga Nasional Berhad assuming various roles within 14 years with the company, with his last appointment as Head of Finance of TNB Remaco.

Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said, “The time is right to pave the way for a new leadership team. The Board is pleased to announce the appointments of Rafiq and Rosli as our Group Managing Director and Group Chief Financial Officer respectively. Both have been pivotal in driving the Group’s positive results in recent months.”

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“Rafiq has been at the forefront of the Group’s transformation efforts, having played a key role in the operational improvement and digitalisation initiatives across all our media platforms since 2016. His many contributions to the Group include establishing Media Prima as the local industry leader in the digital realm. He has a strong understanding of the Group’s business operations and when combined with his prior experience leading successful digital start-ups and commerce companies, we are confident that Rafiq is the ideal choice to lead Media Prima to new levels of success” added Datuk Seri (Dr) Syed Hussian.

Commenting on the appointment of Rosli as Group Chief Financial Officer, Datuk Seri (Dr) Syed Hussian said, “Rosli brings more than 20 years of experience in accounting, finance and management in the utilities and media industries. His key strengths are process improvements and reengineering, and he has played a key role in several major transformation initiatives undertaken by the Group over the years. We trust that he will continue to contribute greatly to Media Prima given his experience and familiarity with the Group’s operations.”


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