Luno Malaysia has appointed Publicis Media as its media agency partner to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia.
Aaron Tang, Country Manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of our business, our target audiences as well as our ambition to promote financial literacy amongst everyday Malaysians and improve education around cryptocurrencies.
We look forward to collaborating with them as we continue to make cryptocurrencies more accessible for everyone and provide investors with the resources to explore the digital assets space safely.”
Speaking on the win, Abhishek Bhattacharjee, Managing Partner, Publicis Media said “Luno is at a truly exciting phase and we are thrilled to partner with them on this journey.
With our data-centric approach at Publicis Media, we are looking forward to gathering our best crypto minds across the Groupe to embrace newer challenges and scale Luno’s brand growth in the digital assets category that Luno leads.”
Since being founded in 2013, Luno has garnered over 10 million customers across 40 countries to date. Specifically in Malaysia, Luno was the first to be registered as a Regulated Market Operator with the Securities Commission of Malaysia and is the leading regulated digital assets exchange in Malaysia.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu