Luno Malaysia Appoints Publicis Media to Amplify its Nationwide Financial Literacy Campaign

Publicis AI

Luno Malaysia has appointed Publicis Media as its media agency partner to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia.

Aaron Tang, Country Manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of our business, our target audiences as well as our ambition to promote financial literacy amongst everyday Malaysians and improve education around cryptocurrencies.

Aaron Tang, Country Manager of Luno Malaysia

We look forward to collaborating with them as we continue to make cryptocurrencies more accessible for everyone and provide investors with the resources to explore the digital assets space safely.”

Speaking on the win, Abhishek Bhattacharjee, Managing Partner, Publicis Media said “Luno is at a truly exciting phase and we are thrilled to partner with them on this journey.

With our data-centric approach at Publicis Media, we are looking forward to gathering our best crypto minds across the Groupe to embrace newer challenges and scale Luno’s brand growth in the digital assets category that Luno leads.”

Abhishek Bhattacharjee, Managing Partner, Publicis Media

Since being founded in 2013, Luno has garnered over 10 million customers across 40 countries to date. Specifically in Malaysia, Luno was the first to be registered as a Regulated Market Operator with the Securities Commission of Malaysia and is the leading regulated digital assets exchange in Malaysia.


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