Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Publicis Groupe Malaysia Wins BMW Business
14 Feb
Publicis Groupe Malaysia has been awarded the BMW Group Malaysia remit which covers BMW passenger cars, Motorrad and MINI business units respectively. The scope of appointment covers strategic planning, creative advertising, and digital for the brands, and will commence from April 2022.
The pitch process saw winning strategy, creative and integrated ideas which covered the enhancement of the consumer journey, elevating consumer brand experiences, crafting a sustainability narrative, and building brand relevance for each brand and their audiences.
As the automotive industry transitions to electric mobility, Publicis Groupe developed a compelling strategy and holistic ideas for the pitch on how to lead, promote, and educate electric vehicle adopters for the BMW and MINI brands.
Publicis Groupe Malaysia are setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.
Neil Hudspeth, CEO of Publicis Groupe Malaysia said, “I could not be happier and prouder to warmly welcome BMW and Motorrad to the Groupe, and of course continue our relationship with MINI, one of the world’s most recognisable car brands. It is incredibly rewarding to see world class work being recognised by world class and storied brands, and we look forward to achieving great things together over the next five years, especially as together we can help shape the automotive narrative in Malaysia.”
Publicis Group Malaysia is the current incumbent agency for MINI Malaysia.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
