Listen to this articleThe elusive D&AD Awards exists to stimulate, enable and award creative excellence in design and advertising. Considered by many the world’s most prestigious benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity, everything that it takes to make the best creative work.
Malaysian internet provider TIME dotCOM has picked up up the coveted Wooden pencil for its logo, designed by Sydney-based agency For The People.
TIME’s infrastructure set a new standard in Malaysia, however, new regulations forced it to share it with the competition, meaning it can no longer distinguish itself on speed alone. Time saw this as an opportunity to leverage its renowned service and cheeky personality in order to stand out and engage new customers.
The result is an irreverent and expressive identity that champions and amplifies Malaysian culture to show how Malaysians really spend time on the Internet.
A beaming Andrew Yeoh, Head of Marketing at TIME dotCOM Berhad shared with MARKETING, “This is a first for me and the team, we are truly speechless. I want to thank the rollout team at Fishermen Integrated
and am glad to be part of a brand that’s not only out to win the consumer hearts but also win on the global creativity scene.
Big congrats to the agency For The People, for creating such a refreshing look for a cluttered and dull category.
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