Andrew Yeoh joins TIME dotCom as Head of Marketing after 5 years at Ikano | MARKETING Magazine Asia

Andrew Yeoh joins TIME dotCom as Head of Marketing after 5 years at Ikano


TIME dotCom appointed Andrew Yeoh as Head of Marketing earlier this month, as he left the same position at Ikano Centers after nearly five years.

At the most recent CMO Awards Malaysia, Andrew won Best Marketer in Retail & Promotions Marketing for his unique skillset and mindset which was honed by 16 years of experience across both the client and agency spectrum. In his career thus far, he has stewarded brands as diverse as IBM, Gillette, Pantene, KFC, Uniqlo, SK-II, BMW, Microsoft and Disney both locally and regionally in Malaysia and his previous base in Australia. He also holds an MBA from the Melbourne Business School.

Andrew’s passion lies in the intersection of brand experience, digital transformation, innovation and marketing communications. Prior to IKEA, his professional experience includes marketing and strategy leadership roles at IBM, P&G, Interbrand, Isobar and DDB.  Under his strategic marketing and digital transformation direction, the IKEA portfolio of five shopping centres have prospered IPC, MyTOWN, Toppen, Batu Kawan in Malaysia, and Megabangna in Thailand, tripling in terms of visitation growth during his tenure.

He accomplished this by spearheading numerous firsts  including Malaysia first-ever TikTok-able Mall during the Toppen breakthrough launch campaign and the multi-award-winning IPC app with its world first Mood Menu  functionality.

Prior to Andrew’s appointment by TIME dotCom, Grace Chan was the Head of Marketing for the telecommunications company.