Fishermen scores new partnership with TIME dotCom - MARKETING Magazine Asia


Fishermen scores new partnership with TIME dotCom

Fishermen Integrated

Advertising, marketing and digital agency Fishermen Integrated scored again, when they bagged their latest client, telco challenger TIME dotCom. TIME was on the lookout for an agency that would elevate their marketing and communications and was immediately taken by the kindred spirit they shared with Fishermen and the agency’s natural ability to create and innovate ground breaking ideas for the enjoyment of the masses.

“Fishermen Integrated was chosen because it shares our challenger spirit as well as an innate understanding of social trends to organically amplify communications. The team also effortlessly produces entertaining and enjoyable branded content that maximizes reach. Most importantly, it has passionate owners who are hands-on, supported by an energetic and eclectic team,” said Andrew Yeoh, Head of Marketing for TIME dotCom.

Team Fishermen, who were thrilled by the news, expressed that this partnership came at an opportune time when people needed rich wholesome entertainment to take their mind off work and studies while staying at home.

“Words cannot express our excitement for being selected as the creative agency to work with TIME. We thank God for this opportunity and we are grateful for our team who had worked tirelessly to land us here. To be honest, this partnership couldn’t have come at a better time. Being confined at home for the past year and a half has seen an increase in hours spent online for work and studies. Therefore, as game changers in the industry, both for TIME and Fishermen, this will be the start of a new adventure together to not only provide good wholesome entertainment online but to also ensure that we continue to innovate new and exciting experiences for everyone!” said Mark Darren Lee, the Managing Director of Fishermen Integrated.

From left to right: Andrew Tan (Executive Creative Director), Joyce Gan (Group Brand Director), Adam
Miranda (Executive Creative Director) & Mark Darren Lee (Managing Director)

Fishermen Integrated who serves as the creative and digital agency for renowned brands like Pizza Hut, Nando’s and Grab, has always been known for their out of the box, bold and innovative ideas. This partnership had ignited a new fire in the team and as we speak, they are already brewing fresh, unique and incredible ideas with TIME.

“We are honored to be given this opportunity to collaborate with TIME. TIME dotcom has always been a challenger brand that has moved and shaken the industry with its core product proposition and we share the same principles. We are ready to produce more cutting edge and unconventional ideas that will not only keep our competition on their toes, but enrich the experience of the users in the cyber world,” said Joyce Gan, the Group Brand Director of Fishermen Integrated.

Fishermen Integrated burst into the Malaysian advertising scene winning the Golden Kancil twice in 2015 & 2019, and has since continued to push their creative boundaries in the Digital Advertising world.


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