After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
25th October 2024
Eastin Hotel Kuala Lumpur
SPEAKERS + MODERATORS + PANELISTS
* Speakers To Be Confirmed
Prof. Harmandar Singh
Founder + CEO
MARKETING Magazine
Harmandar Singh, or better known as Ham, has been in marketing and brand communications for almost 30 years. He has created almost 400 commercials and won over 50 local and international creative awards. Ham has been a Creative Director for as long as he can remember.. Even after leaving advertising, he applies creativity every day in his life.
Claudian Navin Stanislaus
President
Malaysian Advertisers Association
With over 25 years of experience in marketing communications, brand transformation, and media negotiation, seasoned strategist, innovator, and thought leader in the marketing industry across the ASEAN region.
Navin is a strong advocate for self-regulation in the region. He currently serves as a member of the Advertising Standards Advisory (ASA) of Malaysia.
He is also Vice Chairman of the Content Forum of Malaysia, a position he has held for two consecutive terms.
Ranganathan Somanathan
CEO & Advisor, MY & SG - International
Publicis Media
Ranga is a celebrated marketing and communication expert, with experience leading teams across Asia. Proven to grow business by enabling people to realise their potential with strategic guidance.
Recognised as a trusted advisor by clients and media partners, he has nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC.
He believes the power of One and All can blend peacefully in an industry disrupted by technology, talent (lack of) and treacherous margins.
Eileen Ooi
President
Malaysian Digital Association (MDA)
With almost 20 years in the advertising and media industry, Eileen’s known for her challenger mentality and passion in raising next gen game changers in Malaysia.
Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in Malaysia and creating new conventions. Eileen has won numerous awards and has been a finalist of APAC Women Leading Change.
Sue-Anne Lim
Chief Executive Officer
Universal McCann Malaysia
Sue-Anne Lim is the CEO of Universal McCann (UM) Malaysia, where she is committed to driving media innovation and supporting brands in their growth and digital transformation efforts.
With over 21 years of experience in business growth and brand strategy, Sue-Anne is known for her ability to guide both multinational corporations and local disruptors through meaningful and sustainable transformation.
Sue-Anne is a passionate advocate for the responsible and ethical use of data and artificial intelligence, ensuring that innovation is pursued with a commitment to a fair and equitable digital future.
Sailendra Kanagasundram
Founder & Managing Director
Visual Retale
Raja Jastina Adlina Raja Arshad
Vice President
Head of Astro Shaw & Malay Nusantara Business
Over her 13 years at Astro Shaw and Nusantara, Raja Jastina Adlina Raja Arshad has driven children’s educational content and the Astro Go Beyond campaign, which encouraged posting positive acts online.
Today she spearheads the studio, which has produced six of the all-time top ten highest-grossing Malaysian films.
Nizwani Shahar
CEO
Havas Malaysia
Nizwani Shahar, with over a decade of experience at Ogilvy Malaysia, including four years as their CEO, has consistently demonstrated her remarkable ability to build strong brands and effectively integrate businesses and capabilities.
She is also a passionate advocate for diversity, equity, and inclusivity, having successfully driven profitability and talent retention.
Nisha Devina Roy
Managing Director
M&C Saatchi Malaysia
At the helm of M&C Saatchi Malaysia since July 2022, Nisha Devina Roy is an indomitable leader who accelerates innovation by fearlessly crossing boundaries.
Her mantra of “reading beyond the obvious” has emboldened her team to defy conventions, unleashing a torrent of creative solutions that have yielded stellar results.
With 14 years of extensive experience spanning diverse industries such as telecommunications, banking, fast-moving consumer goods, and automotive, brings a wealth of knowledge to the table.
Darren Yuen
CEO
Initiative Malaysia
Darren has spent 30 years in the business, starting with Carat, followed by Reprise Digital and BPN Worldwide.
He now runs Initiative Malaysia - a full service global media agency built to grow brands through culture. They have a name for it: Cultural Velocity
CONFERENCE SCHEDULE
Schedule To Be Confirmed
| 08:30 |
Registration |
| 09:00 |
Welcome Remarks |
| 09:15 |
Keynote Address - The Turning Point!* |
| 10:00 |
Coffee Break / Networking |
| 10:30 |
Spotlight Sessions These are the trademark 15-mins Q&A sessions with a star speaker at our Conferences, spotlighting industryleaders with direct questions from MARKETING magazine and the audience (via Slido).
Random questions will be posed in a rapid-fire format to individual speakers, who will be bathed in one powerful spot light against the darkness of the hall. Delegates are advised to keep their note pads ready, as this banter is both fleeting and fascinating.
SPOTLIGHT SPEAKER 1 SPOTLIGHT SPEAKER 2 SPOTLIGHT SPEAKER 3 SPOTLIGHT SPEAKER 4
|
| 11:30 |
Cross-Platform Campaign Integration - Data and AI |
| 12:15 |
Lunch Break / Networking |
| 13:30 |
Digital ADEX Rules At 74%? |
| 14:00 |
Pitch Hour A series of eye-opening sessions to update you on some of the exciting things happening in advertising media
|
| 15:00 |
Coffee Break / Networking |
| 15:30 |
APPIES Malaysia 2024 Top Winning Media Campaigns An exclusive video presentation of the Gold winning campaigns
|
| 16:30 |
Closing Keynote - “One for All, All for One” Ranga is a celebrated marketing and communication expert, with experience leading teams across Asia. Proven to grow business by enabling people to realise their potential with strategic guidance. Recognised as a trusted advisor by clients and media partners, he has nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC. He believes the power of One and All can blend peacefully in an industry disrupted by technology, talent (lack of) and treacherous margins. |
| 17:00 |
End of Conference
|
