Posted on by Raihan Hadi
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Only 3 days left – VOTE NOW for the TOP 10 CNY TVCs of 2022
11 Feb
The voting period for this year’s MARKETING Magazine Experts’ Choice Awards CNY TVC Edition is coming to an end with just 3 days to go.
Thousands of our expert readers from across the country have already voted for their favourite CNY TVCs, and even a slight change in the numbers can create that dramatic switch we always love to see.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
