Listen to this articleFestive ad producers have continued to put out inspiring work for the last year despite the multitude of challenges they’ve been faced with.
Hence, we did our part and carry on with our Experts’ Choice Awards to help the industry decide which brand, agency and production house did it best for Chinese New Year this year.
Our robust industry-wide survey this time recorded 2185 validated and unique voters. We weeded out those who tried to vote for their own work, either directly or through third party invested partners (nice try).
Our rankings are based purely on readers’ choices, and not on how many million YouTube views, etc.
The top 10 winners, in no particular order, for the 2021 Experts Choice Awards CNY edition are:
Etiqa
Title: Etiqa 2021 CNY – How do you get from C– To A+?
Agency: ensemble Worldwide
Production House: Mastermind Group
Ecobrown
Title: Turn resentment into love, put your heart in the right place
Agency: Tigerwolves Marketing Sdn Bhd
Production House: Hurr.Tv
Maybank
Title: How to MAE-ke it ONG: Send e-Angpao with the MAE App
Agency: Clan Malaysia Sdn Bhd (The Clan)
Production House: Clan 7
Petronas
Title: PETRONAS CNY 2021 : 一起 “Yi Qi”
Agency: ensemble Worldwide
Production House: Felicia Yong for Post2Post x Lorry Pop.
Digi
Title: Digi CNY 2021 – From the Heart 福心有余
Agency: Naga DDB Tribal
Production House: Mojo Films
Daikin
Title: The Extraordinary Family – GO喜发财
Agency: Luminous Entertainment Sdn Bhd
Production House: Luminous Entertainment Sdn Bhd
RHB
Title: Love Carries On
Agency: FCB KL
Production House: Moving Pictures
Tenaga Nasional Berhad
Title: Nian-tastic New Start
Agency: Entropia (M) Sdn Bhd
Production House: Reservoir World Sdn. Bhd
100PLUS
Title: 100PLUS Chinese New Year 2021 TVC
Agency: Leo Burnett
Production House: THINK TANK
McDonald’s
Title: Golden Chinese New Year
Agency: OMD, Leo Burnett
Production House: Seed Creatives Malaysia
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