Top 10 Experts' Choice Awards CNY 2021 winners! | MARKETING Magazine Asia

Top 10 Experts’ Choice Awards CNY 2021 winners!

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Festive ad producers have continued to put out inspiring work for the last year despite the multitude of challenges they’ve been faced with.

Hence, we did our part and carry on with our Experts’ Choice Awards to help the industry decide which brand, agency and production house did it best for Chinese New Year this year.

Our robust industry-wide survey this time recorded 2185 validated and unique voters. We weeded out those who tried to vote for their own work, either directly or through third party invested partners (nice try).

Our rankings are based purely on readers’ choices, and not on how many million YouTube views, etc.

The top 10 winners, in no particular order, for the 2021 Experts Choice Awards CNY edition are:

Etiqa

Title: Etiqa 2021 CNY – How do you get from C– To A+?

Agency: ensemble Worldwide

Production House: Mastermind Group

Ecobrown

Title: Turn resentment into love, put your heart in the right place

Agency: Tigerwolves Marketing Sdn Bhd

Production House: Hurr.Tv

Maybank

Title: How to MAE-ke it ONG: Send e-Angpao with the MAE App

Agency: Clan Malaysia Sdn Bhd (The Clan)

Production House: Clan 7

Petronas

Title: PETRONAS CNY 2021 : 一起 “Yi Qi”

Agency: ensemble Worldwide

Production House: Felicia Yong for Post2Post x Lorry Pop.

Digi

Title: Digi CNY 2021 – From the Heart 福心有余

Agency: Naga DDB Tribal

Production House: Mojo Films

Daikin

Title: The Extraordinary Family – GO喜发财

Agency: Luminous Entertainment Sdn Bhd

Production House: Luminous Entertainment Sdn Bhd

RHB

Title: Love Carries On

Agency: FCB KL

Production House: Moving Pictures

Tenaga Nasional Berhad

Title: Nian-tastic New Start

Agency: Entropia (M) Sdn Bhd

Production House: Reservoir World Sdn. Bhd

100PLUS

Title: 100PLUS Chinese New Year 2021 TVC

Agency: Leo Burnett

Production House: THINK TANK

McDonald’s

Title: Golden Chinese New Year

Agency: OMD, Leo Burnett

Production House: Seed Creatives Malaysia


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