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First winners announced for Spikes Asia
01 Mar
Spikes Asia has today released details of the Gold, Silver and Bronze winners. Following a shortlist of 682 pieces of work, 293 have gone on to be awarded, with the Gold winners now competing to take a coveted Grand Prix.
Malaysia scored 2 Gold Spikes – one to GREY Malaysia for WWF “Your Plastic Diet” and one to ensemble Malaysia for “Land of Light” for Petronas.
Australia leads the rankings with 78 awards in total. India are ranking second with 48, closely followed by New Zealand with 47.
In the Tangrams, which recognise strategy and effectiveness in the region and for 2021 are sponsored by InMobi, China has taken the most awards with 15, followed by Australia with eight. BMF Sydney, Australia, were awarded Platinum in the Effectiveness category for ‘How a Campaign for One convinced Australia to give ALDI another go’, created for ALDI Australia. In total the Tangrams jury awarded 1 Platinum, 11 Gold, 14 Silver and 18 Bronze trophies across the five categories.
Atifa Silk, Managing Director, Spikes Asia, said, “With the awards paused in 2020, this is a really special moment to be able to celebrate Asian creativity and the brilliance of markets such as India and China that have stood out in this year’s Spikes and Tangrams rankings. Being awarded a Spike, whatever the colour, is a huge achievement and testament to creative excellence. The winners make us all prouder than ever to be part of a region that’s dynamic, diverse and consistently raising the bar for creativity.”
The Grands Prix and Special Award winners will be revealed by the Jury Presidents on the Spikes Unwrapped webpage on Thursday 4 March from 08:00hrs SGT. For the first time, an accompanying Spikes Asia Creativity Report will also be released to provide a leading global resource for benchmarking creativity and effectiveness across APAC, while featuring official rankings, trends and Jury Presidents’ commentary from this year’s Spikes Awards. Susie Walker, Head of Awards, Spikes Asia, will present a film looking at the key insights from the winning work from the Spikes Asia Creativity Report.
All of the shortlists and winners so far can be viewed on the Spikes Winners site.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
