Posted on by Vishnu Devarajan
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Spikes Asia releases 2023 shortlists
02 Mar
Spikes Asia, now on its 36th edition, has today released shortlists across 20 of the Spikes Awards. Of the initial 3005 entries from 21 countries, 601 entries have made it onto the shortlists and will now compete to be awarded APAC’s most prestigious creative branded communications accolade.
108 Jurors from locations across Asia Pacific and from a wide range of creative industry disciplines and backgrounds have convened in person, for the first time since 2019, to judge the work.
The Design, Glass: The Award for Change, Integrated and Mobile Spikes shortlists will be released on Friday 3 March.
The Gold, Silver and Bronze winners will be announced on Tuesday 7 March, followed by the Grands Prix and Special Award winners on Thursday 9 March.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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