Listen to this articleFCB Malaysia continues its winning ways with three new business wins in the past two months, bringing the agency’s total year-to-date new business wins to eleven.
Kicking off this latest streak was FCB’s appointment by Mamee Double Decker to handle the relaunch of its Mamee Chef brand, following a creative pitch that involved a number of local and international agencies.
The second achievement saw FCB working with its long-time media partner, Trapper, to win the integrated communications pitch for Berjaya Sompo Insurance’s new telematic motor insurance product, SOMPO MotorSafe, making it the third project win for the partnership on the brand.
Completing the trio of wins is redONE, with FCB and Trapper once again teaming up to secure the digital scope for Malaysia’s first Mobile Virtual Network Operator.
Shaun Tay, Co-owner & CEO of FCB Malaysia, commented, “What I really appreciate is how each win represents the different strengths of our agency – be it our long-standing prowess in strategy and branding, the decades of experience in financial service marketing or our fast-growing capabilities in terms of digital content creation.”
When asked about FCB’s continued success despite the challenges brought forth by Malaysia’s repeated lockdowns, Shaun attributed it to the agency’s ‘all-in and hands-on’ work culture.
“Our people have been absolutely fantastic, the leadership team in particular. We mapped out a target to achieve and just got on with getting it done. No magic bullets, just strong work backed by solid thinking.” Shaun concluded by saying that details on the other new business wins will be timed with their respective campaign launches. “Besides Mamee Chef, Berjaya Sompo Insurance’s SOMPO MotorSafe and redONE, we’ve also picked up a bevy of other new clients and brands spanning different categories and even markets. It’s going to be another full-on year for us!”
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
