Big account wins for FCB, Wavemaker & Mindshare in Q1 2021 | MARKETING Magazine Asia

Big account wins for FCB, Wavemaker & Mindshare in Q1 2021

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In R3 Worldwide’s Malaysia top 10 creative and media wins listing for Q1 2021, notable wins in the creative agency category include FCB securing Genting Skywords Theme Park and three more projects under Quaker Oats, SunLife and a conservative matchmaking mobile app, Hawaya. Ogilvy on the other hand has won the Dairy Farm and Nippon Paint accounts.

Meanwhile, Mindshare has snapped a lead over the pack in the creative agency category with 4 account wins including Tune Talk, CIMB Niaga, Unilever’s Horlicks and Alibaba (Tmall). Omnicom Media Group’s PHD trails closely as it takes on Ikea (Malaysia, Vietnam, Thailand, Singapore & Philippines), Ikano and Sunway (Singapore & Malaysia). Another notable win is Wavemaker securing the Proton account.

On the APAC front for specifically the month of April, notable wins include creative agency, Accenture Interactive securing the Jaguar Land Rover (Global) account, PHD securing the Audi (China) account and Wavemaker with another auto industry win as it secured IM Motors (China).

Here are R3 Worldwide’s full listings:

2021 YTD Malaysia Top 10 wins

Creative AgencyMonthAccountArea
Grey GroupMarBangledash NavyMalaysia
Grey GroupMarMalaysian Heath Board ProjectMalaysia
FCBAprGenting Skyworlds Theme ParkMalaysia
FCBAprPrudential BSNMalaysia
OgilvyJanDairy FarmMalaysia
FCBMarSunLife ProjectMalaysia
Grey GroupMarAsian Football Championship ProjectMalaysia
VMLY&RMarCarsome ProjectMalaysia
OgilvyJanNippon PaintMalaysia
FCBFebHawaya ProjectMalaysia
Media AgencyMonthAccountArea
PHDMarSubwaySG, MY
PHDAprIkanoMalaysia
PHDAprIKEAMalaysia, Vietnam, Thailand, Singapore, Philippines,
InitiativeMarTescoMalaysia
CaratMarS P Setia BerhadMalaysia
MindshareJanTune TalkMalaysia
MindshareJanBank CIMB NiagaMalaysia
MindshareJanUnilever (Foods & refreshment) – HorlicksMalaysia
WavemakerMarProtonMalaysia
MindshareFebAlibaba (Tmall)Malaysia

April 2021 Asia Pacific Top 10 Wins

Creative AgencyMonthAccountArea
Leo BurnettAprInfiniti ProjectJapan
Accenture InteractiveAprJaguar Land RoverGlobal
Special GroupAprANZ BankAustralia
OgilvyAprLessoChina
Special GroupAprANZ BankNew Zealand
72andSunnyAprJohnnie WalkerSEA
Leo BurnettAprSAIC R-CarChina
DigitasAprHonor ProjectChina
McCann WorldgroupAprSGMChina
DigitasAprPan Pacific / Parkroyal Hotels CRMGlobal
Media AgencyMonthAccountArea
Publicis GroupeAprStellantisGlobal
PHDAprAudiChina
MediaComAprFebreze, Swiffer, Downy, Gillette, Oral-B, BraunKorea
PHDAprIKEAMalaysia, Vietnam, Thailand, Singapore, Philippines,
WavemakerAprIM MotorsChina
PHDAprSubwayAPAC
CaratAprSouth Australia TourismAustralia
OMDAprLAZADAPhilippines
InitiativeAprTaishoIndonesia
Havas MediaAprHamdard(Offline)India

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