Posted on by Raihan Hadi
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Big account wins for FCB, Wavemaker & Mindshare in Q1 2021
10 Jun
In R3 Worldwide’s Malaysia top 10 creative and media wins listing for Q1 2021, notable wins in the creative agency category include FCB securing Genting Skywords Theme Park and three more projects under Quaker Oats, SunLife and a conservative matchmaking mobile app, Hawaya. Ogilvy on the other hand has won the Dairy Farm and Nippon Paint accounts.
Meanwhile, Mindshare has snapped a lead over the pack in the creative agency category with 4 account wins including Tune Talk, CIMB Niaga, Unilever’s Horlicks and Alibaba (Tmall). Omnicom Media Group’s PHD trails closely as it takes on Ikea (Malaysia, Vietnam, Thailand, Singapore & Philippines), Ikano and Sunway (Singapore & Malaysia). Another notable win is Wavemaker securing the Proton account.
On the APAC front for specifically the month of April, notable wins include creative agency, Accenture Interactive securing the Jaguar Land Rover (Global) account, PHD securing the Audi (China) account and Wavemaker with another auto industry win as it secured IM Motors (China).
Here are R3 Worldwide’s full listings:
2021 YTD Malaysia Top 10 wins
Creative Agency
Month
Account
Area
Grey Group
Mar
Bangledash Navy
Malaysia
Grey Group
Mar
Malaysian Heath Board Project
Malaysia
FCB
Apr
Genting Skyworlds Theme Park
Malaysia
FCB
Apr
Prudential BSN
Malaysia
Ogilvy
Jan
Dairy Farm
Malaysia
FCB
Mar
SunLife Project
Malaysia
Grey Group
Mar
Asian Football Championship Project
Malaysia
VMLY&R
Mar
Carsome Project
Malaysia
Ogilvy
Jan
Nippon Paint
Malaysia
FCB
Feb
Hawaya Project
Malaysia
Media Agency
Month
Account
Area
PHD
Mar
Subway
SG, MY
PHD
Apr
Ikano
Malaysia
PHD
Apr
IKEA
Malaysia, Vietnam, Thailand, Singapore, Philippines,
Initiative
Mar
Tesco
Malaysia
Carat
Mar
S P Setia Berhad
Malaysia
Mindshare
Jan
Tune Talk
Malaysia
Mindshare
Jan
Bank CIMB Niaga
Malaysia
Mindshare
Jan
Unilever (Foods & refreshment) – Horlicks
Malaysia
Wavemaker
Mar
Proton
Malaysia
Mindshare
Feb
Alibaba (Tmall)
Malaysia
April 2021 Asia Pacific Top 10 Wins
Creative Agency
Month
Account
Area
Leo Burnett
Apr
Infiniti Project
Japan
Accenture Interactive
Apr
Jaguar Land Rover
Global
Special Group
Apr
ANZ Bank
Australia
Ogilvy
Apr
Lesso
China
Special Group
Apr
ANZ Bank
New Zealand
72andSunny
Apr
Johnnie Walker
SEA
Leo Burnett
Apr
SAIC R-Car
China
Digitas
Apr
Honor Project
China
McCann Worldgroup
Apr
SGM
China
Digitas
Apr
Pan Pacific / Parkroyal Hotels CRM
Global
Media Agency
Month
Account
Area
Publicis Groupe
Apr
Stellantis
Global
PHD
Apr
Audi
China
MediaCom
Apr
Febreze, Swiffer, Downy, Gillette, Oral-B, Braun
Korea
PHD
Apr
IKEA
Malaysia, Vietnam, Thailand, Singapore, Philippines,
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
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