Posted on by Najihah Nasrin
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Mindshare Group awarded as media agency of the year at APPIES Malaysia 2022
22 Sep
Mindshare Group, known as one of the world’s largest media agencies, made it as media agency of the year at the APPIES Malaysia 2022. This agency managed to grasp a total of 1 gold trophy and 1 merit for APPIES Malaysia 2022.
Their winning campaigns are:
“The Science Behind The Homebuyer Hunt”
“Think Tune Talk, Think Gaming”
They have won the trophies for different categories that can be accessedhere.
Mindshare Group- Media Agency Of The Year
About Mindshare Group
Mindshare Group is an employment lifecycle company, combining experienced HR and Benefits advisors, with proven technology and established best practices that provide real value for clients and their employees.
As an extension of the client’s management team, Mindshare Group works closely with organizations to deliver a range of scalable, HR and Employee Benefits services.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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