Havas Malaysia Awarded Applecrumby’s Integrated Communications Mandate

Applecrumby, Malaysia’s leading natural baby products brand, has appointed Havas Malaysia as its integrated communications agency for the year of 2024. The appointment will see Havas Malaysia handle the brand’s strategy, creative and social activities across their range of baby products.

A homegrown in-house brand, Applecrumby echoes and advocates its brand promise of the uncompromising production of Safe, Natural and Organic (S.N.O) baby products at affordable pricing. The brand carries baby products such as diapers, wipes, skincare and detergents. Their signature 100% totally chlorine-free diapers have been voted as the Top Diaper Brand by mothers in Malaysia, South Korea, and Thailand.

With the founders being a husband-and-wife team who are parents themselves, they have a profound understanding of the pain points of parents and are committed to providing products with the safest and best ingredients. Product formulations are constantly being tested which are all fully certified to their relevant requirements.

Havas Malaysia’s extensive knowledge of the baby care category, understanding of Applecrumby’s target audience, and long-standing integrated capabilities will enable the agency to create creative, social and brand strategies that are customised to the brand’s unique needs. This approach played a vital role in securing the agency’s appointment as Applecrumby’s integrated communications agency.

Commenting on the partnership, Jesmine Tan, Co-Founder and Chief Operating Officer, Applecrumby, said, “The Havas Village model is a great value we appreciate. As we navigate the exciting but challenging stage of scaling our business, we’re looking for partners who bring expertise in driving sustainable growth for our company.

Havas has proven to not only be creative and strategic; they are also clear on how adaptive we need to be while keeping to a growth investor mindset. Looking forward to a strong and impactful 2024, together.”

“Applecrumby is a brand that we at Havas Malaysia love. Not only are some of us parents, but we hold pride in delivering growth for a local hero brand like Applecrumby.

We are unlike other big agency groups. We have created the most exciting and integrated agency model which is designed to give clients a new kind of agility, cultural connectivity, and access to the best industry talent.”, shared Nizwani Shahar, CEO, Havas Malaysia.


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