Following a pitch in late 2023 involving multiple participants, regional retail and property company Ikano Centres has appointed independent creative agency The Clan. This role entails brand and comms work for the various outlets under the Ikano Centres portfolio.
The IKEA-anchored Ikano Centres are part of the Ikano Retail group. In Malaysia they’re comprised of IPC in Petaling Jaya, MyTOWN in Kuala Lumpur, Toppen in Johor Bahru, and Klippa in Batu Kawan, Penang. Collectively, they form some of the nation’s most unique shopping destinations that go beyond the transactional to create memorable lifestyle spaces.
The Clan aims to apply its multi-disciplinary offerings to their new client’s business needs across the various online and on-ground platforms, while striking the right balance between the brand’s Scandinavian roots and the cultural nuances of the local market.
On the appointment, Head of Brand Experience & Communications, Natasha Aziz said, “At Ikano Centres, we believe that our meeting destinations are more than just traditional retail spaces. They are hubs where our communities can come together to connect, discover, and be inspired.
Thus it was important for us to align with partners who shared our vision of redefining conventional retail into unforgettable, experiential journeys for our visitors. The Clan exemplified this through their work and vision to bring our brand narratives to life.”
Executive Creative Director of The Clan, Yow Kuan Wai, observed, “It’s somewhat fitting that a brand like Ikano Centres that’s all about community would choose The Clan, an agency that’s all about the people. Of course, we’re also about the work, so we are honoured that they recognised our thinking and our craft. We’re looking forward to a collaborative and meaningful partnership.”
The Clan’s Co-Founder and Creative Chief, Casey Loh, remarked, “It is a privilege to work with such a forward-thinking brand with such a big heart for the environment and the community. They deserve a lot of brand love! Our aim is to bring that to them by caring as much as they do and by bringing a lot of local cultural context to the work.”
The Clan is currently in the midst of conceptualising and executing a series of dedicated campaigns throughout the year, designed to garner top-of-mind recall of each shopping centre, and drive increased footfall.
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