The agency’s responsibilities include the creative development and content creation for communications related to the telco’s corporate and sustainability agenda.
That includes the crafting of impactful messaging that carries the telco’s corporate positioning, as well as developing content direction and implementation of the telco’s Sustainability-focused Instagram account, and the development of creative theme, images, illustrations and graphics to enhance the disclosures that are included in the company’s annual Sustainability Report.
In addition, LOKi will also support U Mobile on its strategic communications priorities to ensure consistent messaging alignment across all channels.
“We are pleased to appoint LOKi as our creative agency to support our corporate communications and sustainability efforts. We sought a partner who not only understands our vision but also possesses the creativity and expertise to effectively communicate our initiatives to our varied stakeholders.
LOKi’s proven track record in crafting campaigns that are focused on solutions will certainly be a great support in our efforts towards a Sustainable U,” says Tiffany Chew, Head of Communications and Sustainability at U Mobile.
“It is a privilege to have the opportunity to work with U Mobile – the work is both meaningful and rewarding. We look forward to a strong and collaborative partnership for years to come,” said Loke Weng Leong, the managing director of LOKi.
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