Award Winning Duo Form DNA Creative Communications

A new player has made its debut in the Malaysian agency scene. DNA Creative Communications, a premier boutique agency, is the brainchild of a partnership established between the award-winning duo of Ashvin Anamalai and Dan Iskandar.

Ashvin, who announced his departure last year from Be Strategic Sdn. Bhd., brings a wealth of experience to the table – with a proven track record of more than two decades in regional sales, marketing, and communications.

In his role, Ashvin continues to be responsible for the business growth and expansion, building client relationships and strategic planning on large-scale client projects.

His caliber is further proven by a successful haul of awards he has won throughout his career; including 100 Most Influential Young Entrepreneurs 2021, SME and Entrepreneurs Business Awards for the Most Creative Entrepreneur 2021: Communications Agency; and PR Champion of the year in 2021 by PR Awards among others.

“DNA Creative Communications was formed with the intention of bringing together an immense powerhouse of talents in the hopes of making an undeniable impact in the local advertising and marketing industry.

We strive to show that there is a space for Malaysian-owned agencies to not only compete, but to also score big against the bigger boys,” Ashvin explained.

Dan Iskandar brings over 14 years of experience, creative expertise, and great insight. Known affectionately as the creative mastermind among his peers, Dan is instrumental in bringing a fresh and unique perspective to the creative portion of solving business challenges, and has won multiple awards throughout his tenure to show for it.

“For me, it’s always been about the work. With DNACC, I’m able to further explore what I love doing the most: collaborating with a dynamic team, establishing trusted client relationships, and immersing myself in work that makes a measurable difference.

In a world where brands can become noise, we want to provide breakthrough solutions that consumers seek, rather than ignore.

It is our intention to take a personal approach, so that Ashvin and I can provide close attention to each client and assist them individually with the execution of the strategic plans. Our goal is to live the details and make a difference for each and every client.” said Dan

With growth plans, opportunities and partnerships laid out for the future, DNA Creative Communications is poised to move in an upwards trajectory towards its vision of striving to compete among the best agencies in the industry.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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