UEM Sunrise launches Chinese New Year campaign ‘Happy Duo Duo’

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UEM Sunrise Berhad, one of Malaysia’s leading property developers, has launched its annual Chinese New Year Campaign themed ‘Happy Duo Duo’ this year to celebrate the spirit of togetherness and joyfulness in the Year of the Tiger.

The Company’s ‘Happy Duo Duo’ Chinese New Year Campaign is inspired from the expression “Twice the Joy, Double the Happy” which aligns with the Company’s tagline ‘Find Your Happy’. The word “Duo Duo” meaning “more and more” is also a play of words symbolizing “22” ushering in the year 2022. The campaign seeks to revitalise the joy of getting together and spending time with loved ones, family, and friends safely as part of the new normal during this festive season.

“Customary to every Chinese New Year, we will celebrate happiness, the joy of coming together and being with our loved ones again, especially after almost two years of being in lockdown. This campaign celebrates and pays homage to the little Chinese New Year traditions that we hold so dearly,” said UEM Sunrise Chief Executive Officer, Sufian Abdullah.

Throughout the Chinese New Year campaign period, UEM Sunrise will be organising a series of digital activities, promotions and festive-themed videos that aim to highlight the spirit of togetherness. There are also plenty of goodies to be won for both homebuyers as well as the public.

Homebuyers who sign their SPAs by 22 March will automatically get to join the ‘Happy Duo Duo Book, Sign & Win’ contest to stand a chance to grab attractive prizes worth up to RM622,222 including kitchen appliances and electronic goodies. More benefits include free legal fees during the SPA signing and loan application and stamp duty exemptions for selected participating developments to further ease the homebuying experience. Specific goodies from featured developments also await lucky customers.

Featured developments include KAIA Heights, Serene Heights; Radia Bukit Jelutong; Allevia Mont’Kiara; Solaris Parq; and Residensi AVA, Kiara Bay in the Central region. Meanwhile, those in the Southern region include Senadi Hills; The Maris; Bayu Angkasa; Serassa Greens; Estuari Gardens; Teega Suites; Almãs Suites; Aspira ParkHomes; Aspira LakeHomes; Aspira Gardens; and Aspira Square. The Company’s developments in the Forest Heights township in Seremban are also up for grabs including Broadhill Residence, Begonia Forest Heights, Arden Hill, and Aster.

As part of the campaign’s efforts in encouraging sustainability and the tiger conservation efforts during the Year of the Tiger, UEM Sunrise will donate RM100 – capped at RM22,200 to the Malayan Tiger Conservation Programme by The Malaysian Conversation Alliance for Tigers (MYCAT) – for every completed participation at the ‘Send Happy Tiger Home Safely’ contest in the UEM Sunrise website. Simply answer eight ‘treasure hunt’-type questions and stand a chance to win a FUJIFILM Instax Mini 9.

“On top of celebrating happiness during this Chinese New Year, it is apt that we continue to forge ahead with our sustainability efforts, this time raising the awareness of tiger conservation initiatives in the country.

“It is widely known that the Malayan tigers left in the wild have been classified as an endangered species. Being a national symbol for our country, it is essential that we understand and make efforts to preserve them and their habitat, which is the C.H.I.E.F. way, an acronym of our core values, Caring, Honest, Involved, Enthusiastic, Fun-loving,” added Sufian.

Social media users could also join the fun in the ‘Happy Tiger Filter’ contest on Instagram where users record a selfie video or take photos with the campaign-themed filter as a Reel and share to win Grab vouchers.

The campaign duration started on 12 January and will end on 22 March 2022.

Meanwhile, UEM Sunrise’s flagship creative retail space in Mont’Kiara, Publika Shopping Gallery, will host a Chinese New Year bazaar with more than 50 stalls selling festive goodies such as cookies, hampers, premium mandarin oranges gift boxes, apparels, and home decoration. The bazaar will run from 10 until 30 January 2022.

There will be workshops such as Rainbow Calligraphy and Caricature during the weekends and the God of Prosperity walkabout on 23 and 29 January, as well as an 8-feet tall sculpture of the Happy Tiger mascot for insta-worthy shots.

Stay up to date with the latest news and find out more about UEM Sunrise’s ‘Happy Duo Duo’ Chinese New Year Campaign by visiting its Facebook (@UEMSunrise) and Instagram (@uem_sunrise) pages or visit uemsunrise.com/happyduoduo.


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