Julie’s Biscuits inspires hope, new possibilities in delightful CNY short film

julie's biscuits worst feng shui master cny 2022 marketing magazine asia

New year, new beginnings. As the year of the Tiger draws near, Julie’s Biscuits sparks hope for the future with its Chinese New Year short film titled “The Worst Feng Shui Master” released on January 10, 2022.

Inspired by trademark icon Julie who personifies the spirit of hope and confidence, the film encourages Malaysians to look assuredly towards the year ahead by embracing and sharing optimism and positivity, celebrating the power within each of us to help change the fortune of others.

“The Worst Feng Shui Master” is a humorous and intriguing tale that chronicles the troubles of Master Wong, a Feng Shui consultant whose business and reputation appears to have fallen into hard times since he lost his lucky jade ring. As his astute skills and abilities hang in jeopardy, Master Wong becomes the butt of jokes and is mocked on national TV by his fiercest rival, Chan Sifu. All seems lost when what appears to be a twist of fate leads Master Wong to a profound realisation – that hope can arrive in unexpected ways. The film invites viewers to recognise that things may not always turn out as they predict and invites them to see the silver lining in situations and challenges; opportunities that may have new possibilities and new experiences.  

“We live in challenging times and in these moments, it is even more important for us to have hope – to look forward confidently towards a better future for our families and ourselves. With The Worst Feng Shui Master, we want to encourage people to be agents of hope and prosperity for one another as we welcome a new year with new beginnings. It is also an invitation to all of us to recognise that we have the ability to bring happiness and wellbeing to those around us by opening our hearts and minds to make connections, break barriers and build bridges,” commented Sai Tzy Horng, Director of Julie’s Biscuits.

“Hope and smiles go hand in hand and that’s what we’ve always tried to bring with our work on Julie’s. The Worst Feng Shui Master is no different. In this film, we created a character we can all relate to. Many of us feel down on our luck sometimes, especially over the last couple of years. This film aims to show everyone that coming back from hard times is possible, especially with help from our fellow members of society,” said Kevin Joseph, Associate Creative Director at GOVT Singapore.

In celebration of Chinese New Year, Julie’s Biscuits will be introducing a limited edition Golden Eggy Roll that offers a perfect, buttery golden crispy texture for an exceptional festive experience. Julie’s Love Letters, a crowd favourite, will also see all new packaging, now available in convenient, easy to share tubs. Every Julie’s biscuit is made with passion, integrity, accountability and conscience to deliver quality, good taste and an outstanding biscuit-eating experience to consumers.

For more information on Julie’s Biscuits, visit https://www.julies.com.my/

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