CelcomDigi inspires Malaysians to unite in harmony and thrive together, stronger as one

During this festival of lights, CelcomDigi Berhad (CelcomDigi) hopes to remind Malaysians how kindness and generosity become a ripple effect that spreads joy to an entire community.

In its festive film, “Spreading the Light”, CelcomDigi tells a story on how a community harmoniously rings in the Deepavali celebration, making it a meaningful one for their neighbourhood. The film is also about showing the younger generation the true meaning of Deepavali on how one good act has the power to spread kindness to the next person, thriving together, stronger as one.

The film mirrors how CelcomDigi became one entity with all employees tirelessly working together towards a single goal, providing unparalleled customer experience to more than 20 million customers and ‘lighting up their lives’ by continuously offering new products and services, solutions, and innovation, keeping them easily connected to their loved ones on Malaysia’s widest, fastest 4G & 5G For All network.

This is in line with CelcomDigi’s aspiration to be a brand that customers can trust and rely on in the age of ‘digital-everything’.

Through this festive video, CelcomDigi would also like to inspire Malaysians to celebrate the diversity of our multicultural background where despite our unique differences, we can connect and celebrate our rich heritage together.

CelcomDigi wishes all celebrating Malaysians a Happy Deepavali and may it be one filled with light and hope. Let’s spread the light this Deepavali and create a world full of kindness, inspired by you.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

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APPIES Festival – Judging & Presentations
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