Posted on by Raihan Hadi
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Digi inspires Malaysians to be selfless and spread kindness to all
22 Dec
This season of giving, Digi Telecommunications Sdn Bhd (Digi) encourages Malaysians to practice selflessness and spread kindness to the ones around them, in ways big or small.
Digi’s film entitled Pemeri (meaning ‘The Gift’ in Iban), redefines the meaning of a gift this season. The film depicts a story of an East Malaysian boy, who forgoes his desire of wanting a gift in order to help someone whom he thinks needs it more.
The short story told from the perspective of a child highlights how the acts of selflessness and kindness create a positive loop that makes a difference for another person.
Bernard Lee, Digi’s Head of Marketing Services said, “Sometimes, the small acts of sacrifice and kindness can be just as powerful as a grand gesture. When we are kind to one another, it can have a lasting impact on the recipient. Selflessness truly is the best gift we can give someone this season.”
“On behalf of Digi, we would like to wish everyone a blessed and safe holiday season and New Year. May we continue spreading kindness and compassion to everyone around us, especially those in need”, added Bernard.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
