7-Eleven and Naga DDB Tribal Dare Malaysians to be #BeraniKeranaSlurpee with a Bold New Look

Slurpee has always been known as a frozen Malaysian icon; something of a refreshing pick-me-up to enjoy anytime, especially on hotter days. But with so many quirky specialty drinks popping up, it’s time for Slurpee to reclaim its pop-culture prominence in the public consciousness.

7-Eleven has partnered with Naga DDB Tribal to launch #BeraniKeranaSlurpee – a rallying call for Slurpee fans to be confident in doing the things they love, everyday.

#BeraniKeranaSlurpee goes beyond a simple visual uplift, it acts as liquid courage and enables a confident attitude in many things. From impacting current trends with your own unique twist, to knowing all the latest and hottest “in” things, finger on the pulse, to taking big and bold risks, even if it means breaking stereotypes.

#BeraniKeranaSlurpee started off with a short film on 21st May, the first of three in a series that showcases our daring heroine facing everyday dilemmas with a confident and courageous attitude.

To celebrate this brand new look, 7-Eleven held two grand on-ground events near Lot 10 and 1st Avenue. Visitors enjoyed free Slurpee in the new cups, and they could even try their hand at decorating personalised cups for their icy drinks.

The brave ones also had the chance to craft their own magnificent giant Slurpee. Those who dropped by brought home a free Tote Bag after sharing a photo or video of their “berani” experiences on 7-Eleven’s socials with the hashtag #BeraniKeranaSlurpee.

One last hurrah to celebrate #BeraniKeranaSlurpee is planned at Jalan Tan Hiok Nee from 31st of May till 2nd of June, so don’t miss out on this opportunity to be “berani” with Slurpee!

On the development of the #BeraniKeranaSlurpee campaign, a spokesperson from 7-Eleven said, “We didn’t just want to refresh Slurpee’s look. We also wanted to give it a new personality that reflects that radical visual uplift.”

A representative from Naga DDB Tribal added, “It’s bold, it’s edgy, it’s pure attitude without going into the territory of being unwelcoming. Because in the end, it’s about getting people together and enjoying Slurpee without worry.”

The #BeraniKeranaSlurpee campaign launched on 3rd May, with a special in-store promotional price for Slurpee in their brand new cup design – only RM2 for the 22-ounce cup throughout the month of May. Head down to your nearest 7-Eleven for a refreshing cup of Slurpee, and for more news on #BeraniKeranaSlurpee, hit like and follow at facebook.com/7ElevenMalaysia

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene