A new networking series celebrates women in advertising and beyond: She Speaks Power, a Naga DDB Tribal initiative

Naga DDB Tribal

recently launched a new female-only networking platform, She Speaks Power. The first event included attendees from different industries and backgrounds from recruitment to fashion to tech, who were invited to share their experiences as not only women but mothers, entrepreneurs and future leaders.

The She Speaks Power series aims to create a community for professional women to come together and collaborate, share and learn from each other. Hajar Yusof, Head of Digital Experience of Naga DDB Tribal, is in charge of spearheading this initiative, largely inspired by her own networking experiences or rather lack thereof, whilst climbing up the ranks in the world of advertising.

“For the greater part of my career, I have shied away from these types of events. However, now I realize that it is important to cultivate a culture of women supporting women.

This helps in the career development and leadership skills of women in the workforce when we are given the opportunity to learn from others who are successfully integrating all the multiple roles that women play professionally and personally,” said Hajar Yusof, Head of Digital Experience.

Amongst the guests were Shermaine Wong, CEO & Co-Founder of Cult Creative and Kay Chow, Managing Director of DressingPaula, who echoed similar sentiments around setting an example for a future generation of women and shining the light on the importance of collaboration.

Kristian Lee, CEO of Naga DDB Tribal went on to add, “Here at Naga DDB Tribal, we support the endeavors of our talents to pursue their passions. As the Experience Maker, we believe in a creating platform, that’s not just lip service, but will help power more women in strengthening their personal networks through collaboration and knowledge sharing”.

These gatherings will be held on a quarterly basis and will feature different formats such as workshops and talks in the coming installments.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW