PETRONAS Kancil Awards 2022: Naga DDB Tribal is crowned Agency of the year again

The PETRONAS Kancil Awards 2022 has returned after a two-year hiatus and concluded on 2nd December with Naga DDB Tribal bagging the Agency of the Year title, walking away with a total tally of 2 golds, 10 silvers, 25 bronzes and 57 merits.

Naga DDB Tribal CEO, Clarence Koh said, “We have focused our efforts in the last 3 years on evolving our creative approach, with a deliberate focus on embracing ideas that are not bound by traditional media but take on the goal to create relevant and engaging experiences that people want to spend time with.”

“We are overjoyed by this recognition as it is a testament that the agency is headed in the right direction – not just for one client or one particular campaign but across the body of work produced for all our key clients.”

The victorious win for Naga DDB Tribal includes work produced for a number of its key clients Tiger Beer, KFC, Digi, Astro, Prudential, Hong Leong Bank, Lotus’s (formerly known as Tesco) and Wonda Coffee.

Contributing the greatest number of metals to Naga’s Kancil tally is the Tiger Street Food Virtual Festival which snagged 8 metal wins, including 2 golds, 4 silvers and 2 bronzes.

“The pandemic has presented an unprecedented challenge for brands and agencies but we were blessed to be working with a client who pushed us to look past the hurdle and keep pushing for innovation in the face of adversity. 

Supported by an extended integrated team comprising The Chariot Agency, Mediabrands Content Studio, Dentsu Redstar and Ministry XR, Tiger Street Food Virtual Festival was born out of that spirit to uncage the extraordinary.”

The Ultimate KFC Plate, which started as an agency’s initiative to ride on Kedah JPJ’s announcement that KFC car registration plates were up for bids, was awarded four silvers. “Creativity should not be bound by budget limitations. 

The team hit the jackpot when they spotted this creative opportunity to tell a refreshing and interesting story that only-KFC-can-do.” Alvin Teoh, Naga DDB Tribal Chief Creative Officer

Naga DDB Tribal also brought home a total of 14 metal wins for nine individual festive campaigns (including CNY, Raya and Merdeka) with a notable silver for Tanah Tumpahnya Darah Kita – a full-length Merdeka documentary produced for Astro Malaysia which included an art collaboration with Red Hong Yi.

Also crowned as the Agency of the Year during the last Kancil Awards in 2019, Naga DDB Tribal has been actively beefing up its senior talent pool, data, digital and media capabilities, geering up to be a holistic creative consultancy and expanding its client base.

“It’s really fulfilling to see the fruition of all the hard work both from our agency as well as the industry as a whole. It’s a constant reminder of the potential that we all possess, to constantly try to seek out the hidden opportunities to create something of beauty and impact that will remain with audiences. 

We saw a lot of it at the Kancils across many agencies. It feels great to be a part of this crazy family.” Teoh added. 

PETRONAS Kancil Awards 2022 

Client & Campaign Category Award
Tiger Street Food Virtual Festival   BEST DIGITAL-LED BRAND EXPERIENCE & ACTIVATION

  BEST BRAND EXPERIENCE & ACTIVATION-LED INTEGRATED CAMPAIGN

   BEST USE OF DIGITAL COMMERCE

  CREATIVE EFFECTIVENESS: DIGITAL EXPERIENCE

  INNOVATION IN BRAND EXPERIENCE & ACTIVATION

  CREATIVE EFFECTIVENESS: BRAND EXPERIENCE & ACTIVATION

  BEST DIGITAL-LED INTEGRATED CAMPAIGN

  INNOVATION IN DIGITAL EXPERIENCE

Gold

Gold

Silver

Silver

Silver

Silver

Bronze

Bronze

The Ultimate KFC Plate       BEST SMALL-SCALE BRAND EXPERIENCE & ACTIVATION CAMPAIGN

      BEST USE OF SOCIAL & MESSAGING PLATFORMS

      BEST USE OF CULTURAL INSIGHTS IN DIGITAL EXPERIENCES

      BEST USE OF EVENTS & LIVE EXPERIENCES

Silver

Bronze

Bronze

Bronze

KFC You Soon       BEST FILM & BRANDED CONTENT-LED INTEGRATED CAMPAIGN Bronze
It’s More Than Finger Lickin’ Good       ENGLISH COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE Bronze
Sedap Sehingga Jadi Memori       BM COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE Bronze
Digi CNY 2020 – Home       MUSIC IN FILM CONTENT

      FILM (ONLINE): SINGLE

      FILM DIRECTION: SINGLE

      CINEMATOGRAPHY: SINGLE

Silver

Bronze

Bronze

Bronze

Digi Raya  2021 – Andaian       FILM (ONLINE): SINGLE

      FILM DIRECTION: SINGLE

Bronze

Bronze

Digi Deepavali 2020 – Villalan       BEST USE OF CULTURAL INSIGHTS IN FILM & BRANDED CONTENT Bronze
Digi Christmas 2020 – Wind Chaser       FILM DIRECTION: SINGLE

      ANIMATION: SINGLE

Bronze

Bronze

Astro Tanah Tumpahnya Darah Kita       ILLUSTRATION: CAMPAIGN Silver
Gemilang Bersama Astro       BM COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE Silver
Astro Tujuh Hari Di Bawah Matahari       BM COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE Bronze
Prudential CNY 2020 – The Noodle Noob       FILM DIRECTION: SINGLE Bronze
Prudential CNY 2021 – The Reunion        MUSIC IN FILM CONTENT Bronze
InstastoryBooks by Papparich       ENGLISH COPYWRITING: CAMPAIGN Silver
HLB The Grownups’ Table       CHINESE COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE Silver
HLB Ong Lai Tart       CHINESE COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE Bronze
Tesco Raya Jimat, Raya Selamat       BM COPYWRITING: CAMPAIGN Bronze
Wonda-ful Together       FILM DIRECTION: SINGLE

      MUSIC IN FILM CONTENT

      ART DIRECTION: SINGLE

Bronze

Bronze

Bronze

Most beautiful Gift Wrapper       ENGLISH COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE Bronze

 


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