The PETRONAS Kancil Awards 2022 has returned after a two-year hiatus and concluded on 2nd December with Naga DDB Tribal bagging the Agency of the Year title, walking away with a total tally of 2 golds, 10 silvers, 25 bronzes and 57 merits.
Naga DDB Tribal CEO, Clarence Koh said, “We have focused our efforts in the last 3 years on evolving our creative approach, with a deliberate focus on embracing ideas that are not bound by traditional media but take on the goal to create relevant and engaging experiences that people want to spend time with.”
“We are overjoyed by this recognition as it is a testament that the agency is headed in the right direction – not just for one client or one particular campaign but across the body of work produced for all our key clients.”
The victorious win for Naga DDB Tribal includes work produced for a number of its key clients Tiger Beer, KFC, Digi, Astro, Prudential, Hong Leong Bank, Lotus’s (formerly known as Tesco) and Wonda Coffee.
Contributing the greatest number of metals to Naga’s Kancil tally is the Tiger Street Food Virtual Festival which snagged 8 metal wins, including 2 golds, 4 silvers and 2 bronzes.
“The pandemic has presented an unprecedented challenge for brands and agencies but we were blessed to be working with a client who pushed us to look past the hurdle and keep pushing for innovation in the face of adversity.
Supported by an extended integrated team comprising The Chariot Agency, Mediabrands Content Studio, Dentsu Redstar and Ministry XR, Tiger Street Food Virtual Festival was born out of that spirit to uncage the extraordinary.”
The Ultimate KFC Plate, which started as an agency’s initiative to ride on Kedah JPJ’s announcement that KFC car registration plates were up for bids, was awarded four silvers. “Creativity should not be bound by budget limitations.
The team hit the jackpot when they spotted this creative opportunity to tell a refreshing and interesting story that only-KFC-can-do.” Alvin Teoh, Naga DDB Tribal Chief Creative Officer
Naga DDB Tribal also brought home a total of 14 metal wins for nine individual festive campaigns (including CNY, Raya and Merdeka) with a notable silver for Tanah Tumpahnya Darah Kita – a full-length Merdeka documentary produced for Astro Malaysia which included an art collaboration with Red Hong Yi.
Also crowned as the Agency of the Year during the last Kancil Awards in 2019, Naga DDB Tribal has been actively beefing up its senior talent pool, data, digital and media capabilities, geering up to be a holistic creative consultancy and expanding its client base.
“It’s really fulfilling to see the fruition of all the hard work both from our agency as well as the industry as a whole. It’s a constant reminder of the potential that we all possess, to constantly try to seek out the hidden opportunities to create something of beauty and impact that will remain with audiences.
We saw a lot of it at the Kancils across many agencies. It feels great to be a part of this crazy family.” Teoh added.
PETRONAS Kancil Awards 2022
| Client & Campaign | Category | Award |
| Tiger Street Food Virtual Festival | ● BEST DIGITAL-LED BRAND EXPERIENCE & ACTIVATION
● BEST BRAND EXPERIENCE & ACTIVATION-LED INTEGRATED CAMPAIGN ● BEST USE OF DIGITAL COMMERCE ● CREATIVE EFFECTIVENESS: DIGITAL EXPERIENCE ● INNOVATION IN BRAND EXPERIENCE & ACTIVATION ● CREATIVE EFFECTIVENESS: BRAND EXPERIENCE & ACTIVATION ● BEST DIGITAL-LED INTEGRATED CAMPAIGN ● INNOVATION IN DIGITAL EXPERIENCE |
Gold
Gold Silver Silver Silver Silver Bronze Bronze |
| The Ultimate KFC Plate | ● BEST SMALL-SCALE BRAND EXPERIENCE & ACTIVATION CAMPAIGN
● BEST USE OF SOCIAL & MESSAGING PLATFORMS ● BEST USE OF CULTURAL INSIGHTS IN DIGITAL EXPERIENCES ● BEST USE OF EVENTS & LIVE EXPERIENCES |
Silver
Bronze Bronze Bronze |
| KFC You Soon | ● BEST FILM & BRANDED CONTENT-LED INTEGRATED CAMPAIGN | Bronze |
| It’s More Than Finger Lickin’ Good | ● ENGLISH COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE | Bronze |
| Sedap Sehingga Jadi Memori | ● BM COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE | Bronze |
| Digi CNY 2020 – Home | ● MUSIC IN FILM CONTENT
● FILM (ONLINE): SINGLE ● FILM DIRECTION: SINGLE ● CINEMATOGRAPHY: SINGLE |
Silver
Bronze Bronze Bronze |
| Digi Raya 2021 – Andaian | ● FILM (ONLINE): SINGLE
● FILM DIRECTION: SINGLE |
Bronze
Bronze |
| Digi Deepavali 2020 – Villalan | ● BEST USE OF CULTURAL INSIGHTS IN FILM & BRANDED CONTENT | Bronze |
| Digi Christmas 2020 – Wind Chaser | ● FILM DIRECTION: SINGLE
● ANIMATION: SINGLE |
Bronze
Bronze |
| Astro Tanah Tumpahnya Darah Kita | ● ILLUSTRATION: CAMPAIGN | Silver |
| Gemilang Bersama Astro | ● BM COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE | Silver |
| Astro Tujuh Hari Di Bawah Matahari | ● BM COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE | Bronze |
| Prudential CNY 2020 – The Noodle Noob | ● FILM DIRECTION: SINGLE | Bronze |
| Prudential CNY 2021 – The Reunion | ● MUSIC IN FILM CONTENT | Bronze |
| InstastoryBooks by Papparich | ● ENGLISH COPYWRITING: CAMPAIGN | Silver |
| HLB The Grownups’ Table | ● CHINESE COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE | Silver |
| HLB Ong Lai Tart | ● CHINESE COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE | Bronze |
| Tesco Raya Jimat, Raya Selamat | ● BM COPYWRITING: CAMPAIGN | Bronze |
| Wonda-ful Together | ● FILM DIRECTION: SINGLE
● MUSIC IN FILM CONTENT ● ART DIRECTION: SINGLE |
Bronze
Bronze Bronze |
| Most beautiful Gift Wrapper | ● ENGLISH COPYWRITING, CONTENT WRITING & SCRIPTWRITING: SINGLE | Bronze |
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