Tai slated to join Astro as Chief Sales and Marketing Officer

Tai Kam Leong is expected to head to Astro next month to take on a lead role in Marketing and Sales, reporting to Group Chief Executive Officer – Designate Euan Smith.

Tai, as he is better known, has been Head of Brand & Marketing at Maxis for the past 5 years after spending three years managing the Maxis Home business.

He spent the last 20 years searching out possibilities to be made into probabilities, mostly in the fields of brand, strategy and communications in Malaysia and Singapore. 

In the early days, Tai was a Strategic Planner at Leo Burnett, then Strategic Planning Director at Naga DDB before becoming Group Planning Director for the holding company, the Foetus Group. 

He then moved to Singapore as Chief Strategy Officer at DDB Group Singapore. Subsequently, Tai became MD of RAPP Singapore and a year later joined Maxis. 

He believes the key to unlocking opportunities in brands, performance marketing and partnerships begins with collective self-awareness and genuine conversations. 

Last year, Tai won telco Marketing Trailblazer of the Year at the Malaysian CMO Awards.

Recently, Astro saw the retirement of Henry Tan as Group CEO and Euan Smith appointed Group CEO – Designate. 

Euan will assume the role of Group Chief Executive Officer on 1 February 2023. 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

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APPIES Festival – Judging & Presentations
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