Marketing Trailblazer – Telco

Tai Kam Leong
Head of Brands & Partnership
Maxis

Tai has spent the last 17 years searching out possibilities to be made into probabilities. Mostly manifested in the fields of brand, strategy and communications in Malaysia and Singapore, he’s spent the last few years in Maxis managing the home business before delving into marketing in more recent times.

In the early years of his career, he was a Strategic Planner at Leo Burnett then Strategic Planning Director at Naga DDB before becoming Group Planning Director for the holding company, the Foetus Group.

He then moved to Singapore as Chief Strategy Officer at DDB Group Singapore. Subsequently, Tai became MD of RAPP Singapore and a year later joined Maxis.

He believes that there’s inherent power in brands, performance marketing and partnerships. Harnessing curiosity for betterment and mutual benefit, he’s pretty sure that by exploring all things new good things happen.

He says, the key to unlocking these opportunities begin with collective self-awareness and critically, genuine conversations.

High school pix from 1996 (Tai is third from right). All still close mates 25 years on, and success stories in Oil & Gas, banking, trading, a start-up founder, an award-winning film director and a regional leader for TikTok… “Why we indulge in partnerships, how we treat each other and what we do to thrive are not only the reasons we are together, but it’s a way of life worth evangelising.”

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