Maxis brings Rangkaian Malaysia together this Raya through the power technology

maxis raya 2022 rangkaian kita marketing magazine malaysia

This Raya, Maxis is bringing to life its Rangkaian Kita, Rangkaian Malaysia commitment by enabling Malaysians to come together to unlock new possibilities through the power of technology and lagu Raya. Its campaign, Riang Raya Maxis, showcases how street musicians can perform Raya songs through virtual cubes.

These ‘cubes’ are open to the public at NU Sentral, Kuala Lumpur, and Kota Bharu Mall, Kota Bharu, while the songs they perform will also be played in Maxis Stores nationwide. With technology, the musicians will go from performing at one place to dozens of places at once.

In conjunction with the campaign, Maxis is launching its festive film, Last Kopek, about a group of resilient musicians, who, despite challenges, rely on each other to make the most of their abilities.

The film celebrates the drive and inspiration of various communities around the country, while inviting viewers to share Raya blessings with them, by sharing their music on digital platforms.

Malaysians can also watch short video interviews with them on Maxis’ social media and website.

“While going digital has enabled many to thrive in these pandemic times, the livelihoods of some communities depend on being able to access and connect with others. So, we asked ourselves, what if there was a way to use technology to bring Malaysians closer together, at the same time unlock their potential.

We believe that technology should enable and connect everyone, in every possible way, so that we can always be ahead together,” said Tai Kam Leong, Maxis’ Head of Brand & Marketing.

Maxis is collaborating with Persatuan OKU Sentral to work with people with disabilities (PWD) who are musicians, whose performances will be featured on the virtual cubes. Malaysians can also share their rezeki by scanning the QR code on the cubes to donate directly to Persatuan OKU Sentral.

Beyond that, Maxis is committed to identifying the digitalisation needs of PWD to tailor a digital workshop for them under its eKelas Usahawan initiative.

“PWD are extraordinary and possess different talents, that’s why they are often the early adopters of technology which enables them to do more. It is inspiring to see how we can empower them to expand their income opportunities and achieve new possibilities with the right digital tools.

We are happy to be collaborating with Maxis to bring positive impact to this community and ensure that they are not left behind,” said Yang Berhormat Senator Datuk Ras Adiba binti Mohd Radzi, Ahli Dewan Negara, President of Persatuan OKU Sentral.

To learn more about the campaign and watch the Raya film, please visit

Maxis is also committed to making digital solutions and devices more accessible to all Malaysians with its easy device ownership of over 30 mobile and home devices with up to 90%.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene