Nuffnang Drives Impact Through CSR Partnerships with APE Malaysia and UPLIFT

Nuffnang, a leading influencer marketing platform in Southeast Asia, just announced a new partnership with UPLIFT and a renewed partnership with APE Malaysia, a non-profit organisation dedicated to social welfare and a social enterprise tackling environmental sustainability respectively.

Through corporate social responsibility (CSR) initiatives, these partnerships align with Nuffnang’s effort and commitment to Build Better People and support initiatives that empower individuals and protect the environment. (Above pic: Nuffnang’s Partnership team that spearheaded the initial partnership with APE Malaysia.)

Kausern Hieu, Chief Executive Officer of Nuffnang emphasises, “Build Better People is the purpose that fuels everything we do at Nuffnang. We believe that influencer marketing is more than just a marketing strategy; rather, it can become a means for us to inspire our stakeholders to speak up or take action for important and impactful causes.

Through our partnerships with APE Malaysia and UPLIFT, we’re excited to see the impact we can create in the lives of others as we continue curating exciting and effective influencer marketing campaigns.”

Building a Better Environment One Tree At A Time with APE Malaysia.

The Project Director of APE Malaysia (APE), Mazrul Mahadzir, spoke on previous achievements with Nuffnang: “We are thrilled about the successful collaboration with Nuffnang that commenced in June 2021. Together, we have achieved a significant milestone by planting a total of 1,722 trees between June 2021 and December 2022.

This joint effort underscores the commitment of both our organisations toward environmental stewardship. It highlights the crucial role that companies, including content marketing firms like Nuffnang, can play in contributing to the enhancement of our environment.”

APE’s team working hard to plant and maintain trees in the Lower Kinabatangan region in Sabah, Malaysia.

Nuffnang will continue leveraging its extensive network of influencers and clients to raise awareness and drive support for APE’s mission to Restore Our Amazing Rainforest (ROAR). Building upon a successful previous collaboration with APE, Nuffnang’s renewed partnership will focus on providing more opportunities and avenues for their stakeholders and the general public to support the organisation’s efforts through the ROAR initiative, aiming to plant upwards of 1,000 trees in 2024 alone.

Mark Louis Benedict, Project Manager at APE Malaysia, further emphasised the positive impact of the collaboration: “Our partnership with Nuffnang extends beyond the ecological benefits in the Kinabatangan region. It has also brought positive change within local communities involved in tree planting and maintenance.

This collaboration not only fosters environmental conservation but also provides valuable income opportunities for these communities, supporting their livelihoods in a sustainable manner.” Kausern further states that Nuffnang is excited that their long-standing partnership with APE Malaysia will continue contributing towards their purpose to Build Better People (BBP), one tree at a time.

Nuffnang supports UPLIFT’s 1 Million Devices initiative to combat digital poverty.

UPLIFT, a non-profit organisation created under the BAC Education Group umbrella, is dedicated to addressing the needs of underserved and marginalised communities by focusing on various aspects of their well-being.

Their 1 Million Devices initiative aims to bridge the digital divide in education by equipping every marginalised school-going child with a refurbished digital device, giving these children an education, a fair chance in life, and equal access to educational resources and opportunities.

As they operate in the digital space, Nuffnang acknowledges the opportunity gap for these communities and thus pledges to support UPLIFT’s 1 Million Devices initiative through donations and other collaboration activities to both raise awareness and gather support from their clients, influencers and the general public towards the cause.

The UPLIFT team supporting marginalised communities with refurbished devices.

“By leveraging Nuffnang’s extensive network and influence in the digital media industry, UPLIFT aims to reach a wider audience and inspire more individuals and organisations to join forces in addressing social inequalities. Together, we can strive to foster a culture of collective responsibility and empower communities to drive sustainable development,” stated the secretary of UPLIFT, Dr Selvamalar Ayadurai.

Meanwhile, Kausern said: “We’re extremely pleased to partner up with UPLIFT in their 1 Million Devices initiative since Nuffnang operates in the influencer and social media marketing space. We hope to create valuable impact within this space so that these communities can pursue digital opportunities out there easily and effectively.”

These partnerships reflect Nuffnang’s unwavering commitment to social responsibility and its belief in the transformative power of influencer marketing by empowering individuals and communities to take action in pursuit of a more sustainable future.

By expanding Nuffnang’s existing partnerships to include UPLIFT and by renewing their partnership with APE Malaysia, it provides clients, influencers and the general public with an additional avenue to make a positive impact. Together, we can create a more sustainable and equitable future for all.

Need more information or want to contribute to our CSR initiatives in collaboration with APE Malaysia and UPLIFT? Visit this website for more information.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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