AXN Asia and Tourism Malaysia Ignite Wanderlust with ‘Unfading Memoirs’ – A Thrilling Voyage Through Malaysia’s Treasures

By The Malketeer

Brace yourselves for an adrenaline-fueled adventure that will awaken your senses and set your soul ablaze with an insatiable desire to explore!

AXN Asia, the renowned English-language entertainment channel owned by KC Global Media, has forged an electrifying partnership with Tourism Malaysia, unleashing “Unfading Memoirs” – a spellbinding exploration production poised to redefine how you experience the mesmerising tapestry of Malaysia’s culture and landscapes.

Premiering in July 2024 across Asia, this extraordinary collaboration between AXN Asia and Tourism Malaysia is a multi-dimensional fusion of travel and entertainment that will transport you to realms of pure enchantment.

Unveiled across television and social media platforms, “Unfading Memoirs” curates a kaleidoscope of captivating experiences through the eyes of intrepid travellers, igniting an irresistible urge within viewers to become ardent advocates for these extraordinary destinations.

George Chien, the visionary Co-founder, CEO, and President of KC Global Media, exudes palpable excitement: “Our partnership with Tourism Malaysia for ‘Unfading Memoirs’ fills us with immense pride and honour. Adventure and cultural immersion course through AXN Asia’s veins, and this alliance epitomises our unwavering commitment to crafting meaningful, engaging content that resonates with audiences across the region, fuelling their wanderlust and thirst for exploration.”

Prepare to embark on a spellbinding odyssey through Malaysia’s culinary delights, cultural treasures, and adrenaline-pumping outdoor adventures.

Hosted by renowned personalities and seasoned globetrotters Justin Bratton, Selina Lo, and the charismatic food and travel connoisseur Erwan Heussaff, “Unfading Memoirs” promises an immersive and utterly unforgettable exploration of Kuala Lumpur, Penang, Sabah, and Sarawak.

But the adventure doesn’t stop there!

Through a series of electrifying user-generated content initiatives, viewers will be empowered to share their own thrilling travel experiences, weaving their unique narratives into the tapestry of these extraordinary destinations while vying for the chance to win exclusive, once-in-a-lifetime trips.

Mr. Manoharan Periasamy, the Director General of Tourism Malaysia, echoes the exhilarating sentiment: “Malaysia is a veritable treasure trove of cultural diversity, natural splendour, and captivating experiences that will leave you breathless.

We are thrilled to showcase Malaysia’s unique charm to audiences around the globe, inviting intrepid travellers to embark on an unforgettable journey of discovery through the wonders of our nation.”
“Alongside AXN Asia, we are committed to positioning Malaysia as a top-tier travel destination, sharing the essence of our country with the world and fostering meaningful connections through the transformative power of travel,” he continued.

With its seamless blend of captivating narratives, dynamic visuals, and immersive experiences that will set your heart racing, “Unfading Memoirs” is poised to become a must-watch phenomenon for travel enthusiasts and those seeking to uncover the hidden gems of Malaysia.

Get ready to be swept away on a whirlwind of wonder, where every moment becomes an indelible memory etched into the fabric of your soul.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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