There is a noticeable difference between arriving at a gala dinner and arriving at the APPIES. At 8.00am on the first morning, nobody is thinking about trophies. They’re thinking about fifteen minutes. The foyer is already filling. Coffee is poured. Lanyards are collected. Familiar faces exchange greetings before drifting back
Every marketer obsesses over disposable income. Far fewer pay attention to disposable time. Yet according to the latest Department of Statistics Malaysia (DOSM) findings, Malaysians spend an average of five hours and 12 minutes every day on unpaid domestic and care work. Cooking. Cleaning. Laundry. Looking after children. Caring for
Two of the advertising industry’s biggest global account moves have landed within days of each other, underscoring how the battle for blue-chip clients is increasingly being won by agencies that can combine creativity, technology and integrated capabilities at scale. Technology giant IBM has appointed Stagwell as its lead global creative
Part 3: The AI Agency Conversation Series – What kind of leaders will thrive in the AI era? Read Part 1 and Part 2. Artificial intelligence can automate tasks, accelerate workflows and analyse vast amounts of information. But it cannot inspire people, build culture or create trust. As agencies reinvent
Part 2: The AI Agency Conversation Series – What kind of creativity will AI never replace?) Read Part 1 here. Artificial intelligence can generate ideas in seconds. But it still cannot recognise emotional truth, cultural tension or human instinct. As machines become better at creating content, the qualities that define
Part 1: The AI Agency Conversation Series – What kind of agency should AI create? Artificial intelligence is becoming the industry’s new normal. The agencies that will define the next decade are not the ones buying the latest AI tools. They are the ones bold enough to redesign how they
As climate change reshapes consumer behaviour, brands are increasingly looking beyond traditional product benefits to remain relevant. Henkel Japan’s got2b has done exactly that, launching a campaign that reimagines hair colour as something more than a beauty choice. It positions it as a way to stay cooler during Japan’s sweltering
While modern trade and e-commerce continue to dominate retail headlines, Ninja Mart believes Malaysia’s next growth opportunity may still lie behind the counter of the neighbourhood kedai runcit. The business-to-business (B2B) distribution platform is doubling down on traditional retail, expanding its support for independent retailers through a hybrid model that
Sometimes the best marketing campaign is the one your competitor accidentally creates for you. Or, in this case, the one FIFA unintentionally gifted to brands it wanted fans to ignore. Ahead of the 2026 FIFA World Cup, football’s governing body enforced one of its strictest commercial rules yet. Stadium naming
As football fans around the world fix their eyes on every pass, tackle and goal, Subway Singapore has found an ingenious way to make one of the game’s most routine moments worth celebrating. Not a goal. Not a penalty. Not even a dramatic last-minute winner. Instead, the brand has built
