For marketers, few things are more dangerous than getting culture wrong. For Starbucks Korea, the cost of misreading history has become painfully clear. In an extraordinary move that signals both contrition and crisis management, Starbucks Korea will shut all its stores nationwide for half a day next week so employees
In an era where marketers obsess over conversions, clicks and measurable outcomes, Malaysian brands appear to be taking a different path. Here, trust still trumps transactions. New findings from AnyMind Group’s Influencer Marketing in Malaysia 2026 Report reveal that while much of Asia races toward performance marketing, Malaysia’s creator economy
Malaysia has long celebrated sporting champions and business titans. But this year, another kind of success story is quietly unfolding thousands of miles away in Hollywood. In what is shaping up to be a breakthrough moment for Malaysian creative talent, homegrown storytellers are stepping onto one of television’s biggest stages
The World Cup is football’s grand theatre. A place where heroes are made, nations hold their breath and billion-dollar brands jostle for a sliver of emotional real estate. But while the world obsessively watches who scores the winning goal, who misses the penalty and who lifts the gleaming trophy, CLEAR
Malaysia’s consumers are still spending. They are still walking into malls. Still buying clothes. Still upgrading homes. Still celebrating festive seasons. But something fundamental has changed. The Malaysian shopper of 2026 is no longer spending instinctively. They are spending cautiously, selectively and with growing hesitation. That shift may be the
Some brand collaborations make perfect sense. Others make you pause, squint, and ask: Wait, why does this somehow work so well? Enter Heinz x Heineken, perhaps the summer’s most delightfully irrational collaboration. One sells ketchup. The other sells beer. Together, they have launched a limited-edition six-pack where one bottle of
Britain’s supermarkets are facing an unexpected disruptor. Not inflation. Not supply chains. Not even discount wars. It is weight-loss drugs. New research out of the UK suggests GLP-1 medications such as Ozempic and Wegovy are quietly reshaping how consumers eat, shop and spend, wiping an estimated RM4.49 billion (£780 million)
For years, electric vehicles have fought a perception problem. Efficient? Yes. Smart? Certainly. Sustainable? Without question. But thrilling? That has always been the harder sell. At the Kuala Lumpur International Mobility Show (KLIMS) 2026, Hyundai Motor Malaysia (HMY) is attempting to rewrite that narrative — not quietly, but at 260km/h.
In a city where life rarely pauses, trains arrive in minutes, deadlines loom by lunch and coffee often doubles as survival fuel, Etiqa Insurance Singapore is asking a deceptively simple question: How ready are you, really? Not ready in the doomsday, emergency-fund, insurance-policy sense alone. But ready for life. That,
Every four years, the World Cup arrives wrapped in the language of joy. Flags flutter from apartment balconies. Sleep schedules collapse. Mamak restaurants become temporary embassies of hope and heartbreak. Rivals become brothers for 90 minutes. Beer flows. Brands rejoice. For marketers, it is usually a simple equation: football equals
