For one month every four years, football does more than dominate television screens. It reshapes consumer behaviour, fills restaurants long after midnight and turns every major match into a commercial opportunity. As the FIFA World Cup unfolds, Malaysia’s food and beverage industry is enjoying an unexpected winner’s medal. According to
Making the Forbes 30 Under 30 Asia list is often seen as a personal milestone. But for Malaysian footwear brand Machino, the recognition says something much bigger about the kind of brands that are beginning to emerge from this country. Founded by sisters Esther Tai Shen Hui and Amy Tai
Long before flagship stores, sneaker culture and one-click shopping, there was one place Malaysians went for an authentic pair of Adidas shoes — GS Gill Sports. For generations, a trip to Jalan Tuanku Abdul Rahman often ended at the iconic retailer, where buying a pair of Adidas football boots or
Publicis Groupe South Asia CEO and Creative Data Jury President Anupriya Acharya says this year’s strongest work proved that data is most powerful when it solves real human problems. For years, marketers have spoken about data as though bigger automatically means better. More dashboards. More analytics. More algorithms. More signals.
The fourth day of Cannes Lions 2026 belonged as much to business transformation as it did to creativity. While the Festival unveiled another slate of Grand Prix winners across strategy, effectiveness, innovation and commerce, it was Ogilvy that emerged as one of the day’s biggest winners after being named Asia
One of the biggest corruption cases ever to hit the global advertising industry has ended with a life sentence, sending a powerful warning to agencies, advertisers and media owners about the risks lurking behind opaque media buying practices. A Chinese court has sentenced Di Fei, the former Chief Investment Officer
Watching football is no longer confined to the television screen. For Malaysia’s football fans, the FIFA World Cup 2026™ is increasingly unfolding across social feeds, creator content, live conversations and second-screen experiences that accompany every match. Unifi TV is leaning into that shift with a campaign that positions the broadcaster
From life-saving innovation and social connection to commerce-led creativity, Day Three at Cannes Lions 2026 proved that the world’s best ideas are no longer just capturing attention—they are changing behaviour, solving real problems and delivering measurable business results. The third day of the Cannes Lions International Festival of Creativity reinforced
For decades, horror films have taught audiences to fear vampires, werewolves and monsters lurking in the shadows. Pepsodent believes there’s something far scarier. Losing your teeth. In one of the year’s most unexpected examples of branded entertainment, Unilever’s oral care brand has launched Pepsodent Gum Mysteries, a cinematic campaign that
As marketers obsess over Google rankings, a quieter race is unfolding inside ChatGPT, Gemini and other AI assistants. Agencies are now competing to become the answer, not just another search result. For almost three decades, marketers have lived by one golden rule: get to the top of Google. The formula
