For years, consumers have quietly suspected it. The cereal box looked the same, but felt lighter. The toothpaste tube ran out faster. The coffee jar somehow produced fewer cups. Now, in a ruling that could send tremors through supermarket aisles across Europe, a German court has effectively told brands: consumers
When a smartphone brand in China jokes that a mother has “two husbands”, it is not just social media users who react. The government steps in too. That is precisely what happened to OPPO this week after an online Mother’s Day campaign spiralled into a national conversation about morality, marriage,
There are many products in the world that claim to improve lives. Far fewer begin by understanding how people actually live. That may explain why a simple brooch-shaped hearing aid from Indonesia is drawing attention far beyond the worlds of healthcare and advertising. Developed by Dentsu Indonesia and halal beauty
There are some things every Indian family quietly accepts as seasonal inevitabilities. Mangoes. Power cuts. WhatsApp health advice from relatives. And somewhere around April, the annual emergence of the “summer uncle”. You know the one. Vest on. Belly out. Ceiling fan at full speed. Permanently stationed in the coolest corner
The courtroom battle now unfolding between Shein and Temu in London is more than another intellectual property dispute. It is a glimpse into what happens when the world’s most aggressive digital retail models finally collide head-on. At the centre of the case is an accusation that sounds almost ironic in
There was a time when beer advertising in Malaysia leaned heavily on glossy nightlife visuals, imported cool and predictable taglines about “refreshment”. But as temperatures rise and attention spans shrink, brands are increasingly being forced out of air-conditioned comfort zones and into the streets themselves. That may explain why Tiger
HEINEKEN has retained dentsu for its global media business while restructuring its wider agency ecosystem as part of the brewer’s EverGreen 2030 growth strategy and commercial transformation agenda. The review sees the company reduce the number of global agency partners across media, creative and production functions in a move aimed
There is something quietly symbolic about Winnie Chen-Head returning to the WPP network at a time when the media agency business across Asia feels like it is being rewritten in real time. Her appointment as CEO of WPP Media Malaysia is not merely another senior leadership shuffle in adland. It
For years, marketers have obsessed over one word: trust. Now scammers are weaponising it. In Malaysia, fake Google alerts, sponsored scam ads and cloned login pages are becoming so convincing that even digitally savvy consumers are getting caught off guard. The familiar icons, colours and warning messages people once trusted
On a warm night in Mumbai, a queue forms outside a bar not for craft cocktails or celebrity DJs, but for something far more ordinary. Or rather, something that has suddenly become hard to find. Inside, cans of Diet Coke are stacked like rare artefacts. Guests pose with them, customise
