Astro works with Talon Creative to bring families close together this Raya with an All-Star Raya Film.

The Raya season brings with it the anticipated flood of Aidilfitri ads. This year however, Talon Creative, in collaboration with Astro is doing something a little different with the film Ada Apa Dengan Masa. The film is filled to the brim with over 30 Malaysian stars, coming together in an entertaining piece for the season.

Directed by Junad M. Noor from Layar Lucida, Ada Apa Dengan Masa tells the tale of 3 siblings, receiving an alarming voice message from their father: ”I don’t have much time left. “

This results in utter chaos as they rush to balik kampung to face this seemingly harrowing time in unexpected, hilarious ways.

Creative Director at Talon Creative, Erman Basiron says “Bringing together 30 Malaysian stars in a single Raya film was a challenge but the effective working relationship between Talon Creative, Layar Lucida and Astro, especially the marketing department and Rocketfuel Entertainment turned a dream project into reality.

Talon Creative Managing Director, Gavin Teoh added “This film embraced Astro’s Aidilfitri theme, Anugerah Masa Terindah, continuing Astro’s goal to bring families together in quality time, especially during Hari Raya.”

This TVC is on the heels of Astro’s Masa Bersama Merapatkan Kita film launched last year, starring Syafiq Kyle and Mimi Lana, generating conversation amongst Malaysian netizens about the topic of spending time to strengthen family bonds.

Astro Chief Sales and Marketing Officer, Tai Kam Leong believes that Astro’s has a role to play in Malaysian families and society at large. “We are fortunate and honoured to be able to be the leading platform for Malaysian talent and stories. While we feel the message is timely and relevant, Astro embraces our unique opportunity to deliver it with this ensemble of talent”, he added. As a part of the campaign, Astro also introduced a WhatsApp Raya Sticker pack featuring more Malaysian celebrities, further extending consumer engagement and reinforcing relationships in fun and creative ways.

Astro’s 2024 Raya film, Ada Apa Dengan Masa stars Dato’ Jalaluddin Hassan, Nas’T, Keanu Azman and Shikin Kamal with special appearances by Merqeen, Erra Fazira, Hun Haqeem, Rozita Che Wan and many, many more.

Credit List

Client: Astro Malaysia Holdings Berhad
Group Chief Executive Officer: Euan Smith

Chief Sales & Marketing Officer: Tai Kam Leong
Director, Group Marketing: Norsiah Juriani Johari

Assistant Vice President: Jonathan Gan

Agency: Talon Creative Sdn. Bhd.
Managing Director: Gavin Teoh
Creative Director: Erman Basiron

Creative Group Head: Akmal Khairie,  Amirul Aswad Jafril
Copywriter:  AliSaiful Mohd, Azlin Abu Bakar
Junior Art Director: AliSaiful Mohd

Account Director: Shukri Saleh
Senior Brand Executive: Nina Samsuri / Sarah Karim
Brand Executive: Effa Mahmudah

Project Director: Shelly Ahmad

Head Of Content Studio: Chen Lee Ling
Senior Content Producer: Anand Vengdesh

Production House : Layar Lucida Sdn. Bhd.

Executive Producer : Nadirah Zakariya

Director : Junad M. Nor

Script : Rafidah Abdullah

Associate Producer : Syaza Nadzirah

Assistant Director  : Jeremy Zainal

Production Manager : Alya Asri

Director of Photography : Jasper Huang

Gaffer : Pang

Sound : Immar Mohd Zaki
Art Director : Hadi Koh

Wardrobe & Styling : Shahnaz Bahar

Talent Management : Sue Hussin & Athirah Tan

Post House : Film Troop Post

Post Audio/Music Composer : Pitch Audio+Magic

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