Posted on by Vishnu Devarajan
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Talon Creative kicks off 2024 with a win in the job market
29 Jan
Jobstreet by SEEK, one of Asia’s largest employment marketplaces has awarded their advertising and creative services remit to Talon Creative.
Yoda Buyco, Head of Consumer Marketing and Insights, SEEK Asia said “Talon demonstrated that they best understood how to drive the new Jobstreet platform in this digital age of AI technology in an entertaining and disruptive manner.”
The remit was awarded after a comprehensive pitch process involving multiple agencies.
“The chemistry was right from the get-go and with Talon always looking at opportunities to leverage entertainment as a means of connecting with the audience, we are excited to embark on this journey with Jobstreet to revolutionise the way in which both job seekers and hunters navigate this complex world of job hunting,” noted Gavin Teoh, Managing Director of Talon Creative. “Jobstreet’s unique position in the market allowed us to approach this brief with a unique point of view, and we were appreciative that the folks at Jobstreet were receptive.”
This win follows Talon Creative also receiving 2 merits at the recent Kancil Awards for their Raya campaigns for Astro titled, Pertemuan Dua Hati and Platinum Pack campaign titled All in One Astro Platinum Pack to kick off 2024 with positive momentum.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
