Listen to this articleFor the upcoming weeks , MARKETING magazine will be featuring the winners of APPIES APAC Marketing Campaign Awards 2022 by sharing more on the campaigns that managed to grasp the winning title.
In 2022, FCB SHOUT managed to seize Gold for APPIES APAC 2022 for RHB Bank not once but three times overall.
They managed to captivate the judges with their terrific presentation that portrays competent knowledge in innovative marketing which further explains the several Gold winning titles.
The campaigns that won the winning title includes PROJECT OPEN – From SRF to #JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most that won the Gold title twice in 2 different categories and ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling.
The campaigns won Gold in three different categories.
As for PROJECT OPEN – From SRF#JOMSAPOT, RHB delivered Aid to Malaysian SMES when they needed it most won the category of Best in E-commerce and Best in Digital & Social.
Whereas, ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling won the category of Best in Customer Experience.
Visiting the bank was impossible during the lockdown. Therefore, this campaign namely PROJECT OPEN – From SRF#JOMSAPOT, RHB delivered Aid to Malaysian SMES made the process of delivering aid simple and inclusive.
It also encouraged the Malaysian businesses to be “open” during and after the lockdown so they can survive and make ends meet as well as contribute to the Malaysian economy.
This particular campaign was introduced to uplift Malaysians during special occasions like Deepavali, CNY and Raya. The story shown is basically how Malaysians found progress in their own ways even while facing adversity.
FCB Shouts wins APPIES AsiaPac 2022 Agency of the Year and RHB named Marketer of the Year in AsiaPacific!
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