We present to you the winners of APPIES APAC year 2022
One of the gold winners is Invictus Blue, Malaysia that won 2 gold trophies for 2 different clients namely AIA Malaysia and F&N Beverages Marketing Sdn Bhd.
As for the campaign for AIA Malaysia it is known as AIA Knows when you are sleeping, AIA knows when you are awake.
Whereas the campaign for F&N Beverages Marketing Sdn Bhd is titled F&N Organises Mass Mamak Gathering – During Lockdown. Both of which seems to be an interesting campaign indeed.
The agency managed to captivate the judges with their competent knowledge in innovative marketing campaigns under the categories of Best in Digital & Social for AIA Malaysia and Best in Customer Experience for F&N Beverages Marketing Sdn Bhd.
This campaign is trying to tackle the issue of people around the world being heavily dependent on their mobile devices that further disrupts their sleeping pattern.
Therefore, AIA came up with a Sleep Quality Tracker to measure their mobile phone activity, their activity at night and gaps in between digital activities to distinguish users with low quality of sleep.
This campaign was introduced during the pandemic in the year 2020 where late night mamak hang outs were a thing among Malaysians.
Unfortunately, the minute the pandemic striked this freedom was taken away from Malaysians when we were forced to undergo lockdown.
Therefore, to avoid the longing of the late night mamak hang out experiences, F&N has released a new flavor known as Teh Tarik RTD which you can enjoy in the comfort of your home.
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