For another week, MARKETING Magazine will be featuring the Gold winners of APPIES Malaysia and Asia Pacific 2022 Marketing Campaign Awards by sharing the campaign stories.
McCann Worldgroup India is one of the Gold award winners for their campaign with ManipalCigna Health Insurance under the category Best in Consumer & Business Services.
When it comes to matters pertaining to health, McCann Worldgroup India took charge and presented it extraordinarily in the live presentation that got the judges speechless and led to them being acclaimed with the Gold award.
Health insurance brand ManipalCigna aimed to improve its equity scores, digital engagement and sales through a digital and social campaign that encouraged behavioural change in India.
Also, this campaign was launched in India to improve brand saliency, relevance, and its digital presence and parameters, and increase online verified leads and website sales.
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