McCann Worldgroup India is one of the Gold award winners for their campaign with ManipalCigna Health Insurance under the category Best in Consumer & Business Services.
When it comes to matters pertaining to health, McCann Worldgroup India took charge and presented it extraordinarily in the live presentation that got the judges speechless and led to them being acclaimed with the Gold award.
Health Insurance for the Healthy- Best in Consumer & Business Services
Health insurance brand ManipalCigna aimed to improve its equity scores, digital engagement and sales through a digital and social campaign that encouraged behavioural change in India.
Also, this campaign was launched in India to improve brand saliency, relevance, and its digital presence and parameters, and increase online verified leads and website sales.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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