Universal McCann, the media agency under the IPG Mediabrands network, has once again taken home a coveted Goldaward at the prestigious Festival of Media Asia Pacific (FOMA) Awards 2024, the only Malaysian agency to be awarded the top award.

OneVue, a global division of Universal McCann which acts as the global media agency of record for leading global consumer health company Kenvue, took home a Gold for Best E-Commerce Campaign’ with Listerine Malaysia for the #SwishAwaySuay campaign, alongside a Bronze for ‘Best Campaign for a Holiday or Celebration’.

The campaign was a collaboration with sister creative agency MBCS, and well-known social media content creator SoImJenn, to launch Listerine Malaysia’s Chinese New Year campaign.

Commenting on this accolade, Sue-Anne Lim, Chief Executive Officer of Universal McCann said, This campaign speaks about the true synergy between client, media and creative partners. The OneVue team has delivered upon a catchy, and culturally resonant idea with proven results to drive marketing effectiveness.

I’m absolutely thrilled to see this sort of collaborative efforts cultivated by our agency and brand teams, and proud that the team’s work has once again stood out amongst the sea of excellence from across our region to ‘sway’ the judges away in our favour.”

Eileen Oh, Head of Marketing (Malaysia and Singapore) of Kenvue said, “Winning a Gold award at the Festival of Media speaks volumes about the truly close partnership we have with the OneVue team. They are willing to go above and beyond the briefs to deliver new and innovative approaches to our marketing efforts and are always on hand to work closely in understanding our business challenges so we may deliver the best possible outcomes. Thank you to the entire agency and Marketing team, and SoImJenn, who have pulled together on this memorablecampaign. We look forward to partnering across more great work in the future.”

The #SwishAwaySuay campaign to swish away bad luck for the Chines New Year kickstartedwith SoImJenn’s video that went viral on social media, garnering up to 20,000 likes in 12 hours on her Instagram account @soimjenn. The campaign’s media execution resulted in high brand sales across e-commerce platforms and amplified the campaign’s impact successfully.

The Festival of Media Awards’ programmes have been celebrating media and marketing excellence for more than 17 years. By amplifying and identifying key insights and benchmarks, they are one of the most lauded awards portfolios on the planet for the media sector. The Festival of Media APAC Awards rewards excellence across the media and marketing sector throughout APAC and is now in its 15th year.

The winners spanned from all corners of the region, and the top ten most awarded countries – producing the best work in the region are India, China, Australia, Philippines, Taiwan, Indonesia, New Zealand, Malaysia, Singapore, and Thailand.

For more information about the Festival of Media, click here. Check out the full list of winners here.

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